Schema Markup That Actually Helps: Where Structured Data Makes a Measurable Difference
SEOSchema markup (structured data) is a way of labelling your content so search engines can interpret it more reliably. In practice, that means you can become eligible for rich results (stars, prices, availability, breadcrumbs, FAQs in limited cases, event listings, etc.). Google is very clear: valid structured data helps with eligibility for rich results, and Search Console even reports on rich result validity.
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