Influencer Marketing Archive

Millennials are people classified between the age of 18 – 34 years. However, this range could be way younger. Apparently, people between the age of 26-42 years are also perceived as millennials. A majority of millennials are now working adults and constitute a larger ...Read More

According to a study by Mediakix, brands have spent around $1.6 billion on Instagram influencer marketing so far in 2018. In fact, the global spend on influencer marketing is likely to reach $10 billion annually by 2020. This begs the questions: What kind of ...Read More

It’s obvious that brand need to communicate with audiences to drive sales. But with the general public becoming increasingly averse to outbound brand communications, how are companies to achieve that? The answer lies in influencer marketing strategies. While the industry may have coined the ...Read More