Visuals, narratives, and customer experience are the pillars of driving online sales. Customers who deeply engage with video content on social media or websites have a higher possibility of becoming buying customers.
Video content is by far the most effective tool to capture, engage, and convert potential buyers. However, not all marketers have the skill to create, manage, and optimize their marketing videos. That’s when video marketing tools come in handy.
We handpicked top recommendations of video marketing tools that can help you close deals effectively. From editing videos and making explainers to optimizing video SEO, these marketing tools can help you boost online sales right at your fingertips.
Keys to Boosting Online Sales
Before delving into our curated list, understanding the key components to supercharge online sales is essential. It’s more than creating short, attention-grabbing clips for social media consumption.
Instead, targeted strategy and optimization are necessary to make your video perform optimally. Here are five key components that must be considered when aiming to drive sales with video marketing.
Strategic alignment to pain points: Crafting videos that touch potential buyers’ pain points is crucial. To enhance engagement, guide them through a seamless journey with explainer videos, demos, tutorials, reviews, and other video content.
Optimization for platforms: Optimizing your videos for various platforms is mandatory. Each platform has its nuances, so tailoring your content to suit each platform’s requirements and audience behavior is key to success.
Compelling storytelling: Videos without emotionally grabbing storytelling won’t be effective. A compelling narrative can drive engagement and build a stronger relationship between your brand and potential customers. That’s why, when making the film shoot, you need to create a story that resonates with your target audience.
Strong calls-to-action (CTAs): Incorporating clear and compelling CTAs in your videos prompts viewers to take action. Whether subscribing, purchasing, or engaging further, a well-placed CTA can significantly impact conversion rates and sales.
Here are video marketing tools that can help you optimize your efforts in converting prospects and generating sales. Some offer free plans, while the rest can be good investments for efficiency and long-term use.
TubeBudy
TubeBuddy is a comprehensive YouTube management and optimization toolkit. It has a range of features to enhance video SEO, streamline video publishing, conduct keyword research, and analyze channel performance.
It helps creators and marketers maximize their YouTube presence by providing insights on trending topics, competitor analysis, and optimization suggestions. Users can optimize their video content for higher visibility and potentially higher sales conversions.
Key features:
- Video SEO tools for optimizing titles, descriptions, and tags
- Competitor analysis
- Tag Explorer for researching the best keywords
- A/B testing for thumbnails
- Bulk processing tools for editing multiple videos
- Promotion features
Pricing: TubeBuddy provides a free version with limited features, while paid plans start at around $9 to $49 monthly.
VidIQ
Like TubeBuddy, VidIQ is a YouTube-certified tool that maximizes video performance. It provides in-depth data analytics, keyword recommendations, competitor tracking, and SEO insights to optimize video content.
VidIQ also offers suggestions for improving video metadata, thumbnails, and audience engagement. You can fine-tune your video strategies and attract more relevant audiences with accurate data, leading to better conversions.
Key features:
- Video SEO tools (keyword research and optimization)
- Competitor analysis and tracking
- Performance tracking and analysis
- Tag suggestions
- Thumbnail A/B testing
- Trend alerts for identifying hot topics
Pricing: VidIQ offers a free Chrome extension with basic features. Paid plans range from around $7.50 to $415 monthly.
Powtoon
You may need animations and illustrations to make your video more captivating. Powtoon can be your solution for creating animated videos, presentations, and explainer videos.
Its user-friendly platform enables you to create and edit videos without advanced technical skills. You can explore customizable templates, characters, and assets to produce compelling storytelling content around your brand.
Key features:
- Drag-and-drop interface
- Customizable templates and characters
- Access to a library of stock images, music, and animations
- Voiceover capabilities and sound effects
- Export options for various video formats
- Collaboration tools
Pricing: Powtoon has a free plan with limited features and watermarked videos. Paid plans start at around $19 to $99 monthly when billed annually.
Video Wise
In video marketing, personalization highly matters. VideoWise is a video marketing platform focusing on personalized video recommendations and analytics, ensuring your content reaches the right audience.
It uses AI-driven technology to analyze user behavior and preferences for providing video recommendations to increase engagement and conversion rates. You can deliver relevant videos to individual users based on their interests to create an impactful customer experience.
Key features:
- AI-powered video recommendations
- Analytics and insights into viewer preferences
- Personalized video content delivery
- Integration with various platforms
- A/B testing for video variations
Pricing: VideoWise offers customized pricing models based on factors like the volume of videos, audience size, and specific requirements. You need to contact their sales directly for pricing details.
Hubspot
HubSpot is a robust all-in-one marketing platform with CRM integration at its core. It seamlessly connects marketing efforts with sales processes and offers tools for email marketing, social media management, and content organization.
It also has video hosting and analytics embedded within its suite. The comprehensive nature empowers you to track video performance, personalize content, and generate leads effectively. You can boost sales conversions through targeted video content.
Key features:
- CRM integration
- Social media integration
- Marketing automation
- Video hosting and analytics
- Personalization tools
- Lead generation capabilities
Pricing: HubSpot provides a free CRM with basic features, while the paid plans range from around $45 to $3,200 monthly.
Salesforce
In marketing and sales practices, Salesforce is popular for its powerful CRM system. It helps streamline sales processes and customer interactions. You can also personalize video content creation and create targeted campaigns within the platform.
The advanced analytics gives insights into video campaign performance, including tracking engagement and optimizing strategies. With lead management and nurturing through video, you can drive higher conversion rates and sales deals.
Key features:
- CRM integration
- Sales integration
- Sales automation
- Personalization features
- Targeting tools
- Analytics and reporting features
- Lead management capabilities
Pricing: Salesforce doesn’t provide any free plan. However, the Sales Cloud plans start at around $25 to $300 per user monthly, which remains affordable for mid-sized businesses.
Promo
Another option for video creation is Promo, which stands out as a user-friendly video creation platform. It has a vast library of visuals, music, templates, and an easy interface without significant learning curve.
In a nutshell, Promo simplifies the process of crafting captivating marketing videos by enabling easy customization and branding. Promo ensures videos are optimized for different platforms, which is essential for every digital marketer.
Key features:
- Video creation platform
- Ready-to-use templates and image stocks
- Customization tools
- Social media integration
- Performance tracking and analytics
- Lead generation capabilities
Pricing: Promo offers various pricing plans starting at around $39 to $359 per month. Moreover, custom enterprise plans are also available.
Final Thought
Generating sales is a long-term endeavor that needs specific strategies. Working manually without advanced tools can result in an uphill battle, making it arduous and time-consuming to navigate the competitive market.
Incorporating these top-tier video marketing tools helps you keep up with the industry and gain an edge in your industry.
They are great investments that enable you to streamline processes, unlock actionable insights, and optimize video content to drive higher sales.
Author Bio:
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: andre@breadnbeyond.com