Digital technologies have opened up new opportunities for international business. Today, small companies can use online marketing tools to spread the word about their products and find customers abroad.
The only problem is that competition among global and local brands is getting more intense. If you use the same marketing tactics that your rivals are using, you will unlikely achieve outstanding results.
To get ahead of the competition, you should leverage creative marketing ideas. In this article, we collected the best ideas to give you inspiration.
Get creative with CTAs
Stop using ordinary calls to actions like “Shop now” and “Buy today”. Get your creative juices flowing and find the words that better resonate with your target audience. A clear CTA is as important for the German market as it is internationally according to consumer market insight for Germany. Check the example below to understand how you can encourage customers to take action.
Create localized social media accounts
Even though the modern world is globalized, we shouldn’t forget that every country is unique in terms of culture, language, beliefs, and traditions. When going global, we should go local – we should create content that will appeal to local customers.
Many international businesses wrongly believe that they can create one social media account and use it to engage a global audience. But the truth is that in most cases, this strategy doesn’t work because of the language barrier and cultural differences.
The best strategy here is to create one global account and multiple accounts for local markets, just like Starbucks did. In such a way, you will get one step closer to your local customers while positioning your company as a global brand.
Put the most important information upfront
Modern customers have a short attention span. Therefore, if you want to make your content noticed, you should put the most important and interesting information first. Whether you write an email, Instagram post, or Tweet, you should answer your prospect’s top-of-mind question before going into detail. Let’s consider an example.
Today, many travelers hesitate to book international flights due to ever-changing COVID travel regulations. Knowing about this issue, Air France Airlines rewrote its Twitter bio – the company informed travelers that their tickets are 100% flexible. In such a way, the company eliminated concerns and convinced Twitter users to consider booking a flight.
Probably one of the biggest mistakes of modern companies is that they create generalized content that doesn’t add any value to the customers. Businesses try to provide answers to the common (non-specific) questions that have already been answered.
For instance, many translation companies write articles on general topics like “Why translation quality matters” and “What is simultaneous interpretation”. These topics have been covered in lots of articles – there is no sense to create one more article on this topic because it will “get lost in the crowd”.
Instead, it will be wise of translation companies to cover more specific topics: “Translator vs interpreter: who is a better fit for your web development company” or “5 mistakes to avoid when hiring a translator in Singapore”.
Make a change
If you want people to love your brand, you should strive to make this world a better place. You should find an issue that relates to your audience and try to solve it.
For instance, Dove runs campaigns that shatter beauty stereotypes. A few years ago, the company conducted research and found out that 70% of women don’t relate to how they are represented in media and advertising. To address this issue, Dove started an extensive social media campaign #ShowUs.
Support the noble cause
Do you support charity organizations or fund volunteering projects? Make sure to share information about your non-profit projects with your social media followers and invite them to support the noble cause. It’s a great way to improve brand image and increase customer loyalty.
Speak your customers’ language
When targeting a global audience, don’t apply a one-size-fits-all approach. Take peculiarities of each region into consideration and adjust your language.
Depending on the niche you work in and the markets you target, you should translate and localize your website into multiple languages. For instance, once you translate your website into Spanish, you should localize it for Spain and Mexican markets. You can go even further. You can use translation services New York to localize the English version of your website for the US market and the UK market.
Build an online community
If you want your international business to be successful in five and ten years, you should focus on building a thriving community of like-minded people. The more people will be emotionally connected to your brand and your community, the better financial results you will achieve in the long run. Let’s consider an example to understand the role of community.
Grammarly, an online grammar checking app, engages students, writers, editors, translators, and other professionals involved in writing on social media through diverse social media content. The company shares expert writing tips, statistics, infographics, and jokes that resonate with the target audience.
As of today, Grammarly has about 200K followers on Twitter and 280K followers on Instagram. By growing the writing community, the company consolidates its leading position in the international market.
Your business is a unique one, and you should use your creativity skills to show it to the global audience. We hope these digital marketing ideas will inspire you, and you will create a winning strategy.
Andrew B. Mazur is a highly skilled freelance writer and journalist. He is interested in education technologies and is always ready for informative speaking. In his free time, Andrew is interested in reading various blog posts about artificial intelligence, tech tools, and development. He always wants to spread his knowledge. Follow him on Twitter.