Are you interested in marketing and wondering how to increase brand awareness with new technologies? If so, you are on the right resource. After reading this article, anyone will learn the main thing about how AI can be applied in marketing. Perhaps this is the most advanced innovation that big businesses will invest. But in order to understand such a problem in detail, we must figure out the basic terms.
What are Artificial Intelligence and Augmented Reality?
Augmented reality is a technology that combines the real world with computer simulations. Initially, in marketing, the use of AR technology was to scan a printed element with a camera and apply 3D graphics to it. But the developers didn’t stop there. AR currently uses many additional techniques such as face or voice detection, location, and other parameters. The use of GPS is no longer limited to logistics. Today Artificial Intelligence is indispensable in the following areas:
- Cryptocurrency trading
- Credit banking
- Air cargo transportation
- Relationship with consumers
The benefits of artificial intelligence, virtual and augmented reality for ordinary buyers are clear. Thanks to AR technology, it is possible to increase user engagement, which has undoubtedly been used by many companies. IKEA’s or Timberland’s are great examples. These companies were the first to innovate. But today, these are not the only brands that are interested in collaborating with leading developers. The ICOholder platform has a good experience, the owners of which always use advanced technologies.
According to Forbes, the interactivity of AR ads affects emotional experience, which is 70% more memorable than traditional methods. In fact, 78% of consumers who have experienced AR actively prefer the virtual experience.
AR Technologies & Social Media Advertising
Augmented reality marketing improves the quality of service in any online store. People can enhance brand appeal on digital devices by adding a virtual overlay to their physical environment. Facebook executives announced at the company’s latest conference that they are working on a new AR-based feature that is still under testing. The first company to have the opportunity to implement this new functionality is the eyewear brand, Michael Kors. The main equipment to be used:
- Special application
The Ad looks like a regular forum post, but with an additional “Click to see” message. After clicking, the user’s web camera turns on and glasses appear on the nose. After choosing a model, the buyers are redirected to the store’s website, where they can buy the model. This is definitely a new era of marketing. Although in terms of the cost, not everything is so simple.
The Cost of Implementing Artificial Intelligence
In the digital age, no one questions the appeal of virtual reality. Although high costs make such technology unaffordable for many consumers. According to experts, the VR market is losing its initial momentum. This is because the developers have offered an alternative for marketers. We’re talking about augmented reality. Thousands of users are already accustomed to this technology. People who constantly add original Facebook and Instagram stories find it fun. Many users believe that this is purely for entertainment. But that doesn’t mean AR can’t be used by marketers.
Augmented reality marketing is the future of advertising. If your business strategy is not about investing in such technology, you may be left behind. These are not empty words. This method’s effectiveness is confirmed by facts. Technology is developing at a rapid pace, and AR marketing revenue is expected to reach $19.5 billion by 2023.
Augmented reality can be a much more useful tool than VR for marketing. AR does not require special equipment. A smartphone or tablet is enough for any user. But this is not the only thing on which big business should be focused. There are incomparably more potential AR beneficial than in the case of VR, and this increases ROI. Plus, augmented reality apps require less investment in development, which is encouraging for brands owners who try to present their offer with immersive marketing.
What About Prospects?
In 2019, Warby Parker announced a newTry-On app, which allows customers to see exactly how glasses frames will look on their faces using augmented reality on their mobile devices. Until the app was released, boxes of glasses frames were scented and returned, which required a large additional cost. At the end of 2020, this manufacturer has enriched $3 billion and raised $245 million in additional funding.
Likewise, the Gucci app, which allows shoppers to try on the much-coveted Ace sneakers, had a significant impact on the brand’s profitability. This is because shoppers can see their look by pointing a camera at their feet. The in-app fitting feature allows people to appreciate the quality of the Ace shoes and experiment with different colors and styles.
AR is useful for automakers. Such technology helps to attract drivers. In 2019, Toyota was presented with a new Hybrid AR app to show people the most important features and how the vehicle uses energy. This company has developed an app that demonstrates powertrain performance, that helps drivers to see the unique functions of the cars.
There are no boundaries for perfection. This also applies to innovations, which are increasingly embedded in our daily life. These days, shoppers prefer cutting-edge technologies, especially when they can temporarily have fun or learn new things. As such, any company using AR for advertising is bound to benefit because traffic, popularity on social media, or even news sites will increase.
Veronica Cassidy is a freelance writer. She combines the ability to create unique posts for the preferences of any reader. Veronica is one of the best specialists in her field, always looking for new ways to create interesting content.