Having a website sounds exciting, but it can take you to challenge roads when branding. With the statistics, less than 10% of the companies follow regular branding and are consistent with it. The brands that tend to focus on shorter goals do not last for a …
Social media contests are a fantastic way to boost your following and gain positive online attention while strengthening the bond with existing fans of your brand. However, there are a number of key points you need to keep in mind if you want your competition to …
Startups fail for a number of reasons – a bad initial idea; no growth strategy; not focusing on customers, trying to go it alone; running out of money; and failure to establish a brand that resonates with consumers. In fact, some research shows that 90% of …
Everyone will readily agree that brands are synonymous with identity and reputation; in effect, a brand is a visual representation of the identity and trust you want to build in the minds of your target audience. More than anything else, a financial brand seeks a distinct …
