Tag: Predictive Analytics

Data is increasing constantly and much of it goes unused. Businesses that can access it, analyze it and leverage it to improve business operations have an advantage over competitors. This is where Hadoop comes into play. Hadoop is an open-source programming framework. It is sponsored by …

If marketers could read the minds of their target audience, it would make their jobs much easier. Unfortunately, we are yet to find anyone who has the skill of telepathy, but what some people are skilled at, with the help of machine learning, is predictive marketing. …