Technology is a key part of every industry, but it can also work wonders in the ever-growing construction industry. However, since this sector mainly focuses on manual labor, many business owners tend to ignore the power and influence of marketing. Thus, this article will offer you the best advice and guidance on how to select the best marketing software for your construction company.
Key Elements of Good Marketing Software
Builder Funnel informs us that there are nine prominent aspects of any effective marketing software. These are:
- Ease of use
- The correct features
- Having everything displayed in the right place
- Low cost of entry
- R&D prospects
- Integration possibilities
Top 5 Best Marketing Software for Construction Companies
1. HubSpot CRM
Around 29% of small businesses tend to fail because they run out of capital so quickly, leaving them with vast amounts of debt. Comrade Digital Marketing suggests that HubSpot CRM is a fantastic resource for construction companies as it allows them to experiment with a wealth of high-end marketing campaigns without having to pay for the software itself. Thus, this is ideal for businesses that are still making their mark on the industry and are keen not to run out of funds at the first hurdle.
Web FX voted Nutshell as the best contractor CRM for 2024, giving businesses the prime opportunity to extend their marketing capabilities. This software allows users to track the overall performance of their campaign at every step of the process, giving them full control over every single detail. This is particularly important in such a customer-driven industry, especially since 88% of customers now look for durability when purchasing a new roof. This is closely followed by longevity at 83%. Thus, companies can now gain a better idea of what motivates their consumers and use this to their advantage.
3. Zoho Social
Social media marketing campaigns are an excellent way to learn more about what your customer base is interested in and what they feel passionate about. For example, research shows that the average U.S. person produces around 4.5 pounds of waste each day, one-third of which can be recycled. Thus, your construction company can now work to present more environmentally conscious marketing campaigns to help adhere to the needs of this elusive market segment.
Monday.com is a highly popular task management program that offers users the chance to track and update their daily tasks, all within the confines of one platform. Workers can also message each other through the platform, which is a real bonus for construction workers who are working off-site but still need to remain connected. As such, the whole team can monitor their workflow and ensure that they remain on track even throughout the busiest times of the year.
By implementing useful programs such as Quickbooks and Xero, Buildertrend offers everything a construction company would need to run a successful operation. This software handles invoicing, scheduling, and communication, ensuring that every employee can stay up-to-date with just one piece of technology. It also allows other services such as housebuilders and specialist contractors to discuss their plans with each other, giving the whole business a steady sense of security and flow.
With so many platforms to choose from, it can be hard to select marketing software that adequately suits the needs and wants of your construction business. It is especially difficult if your employees are scattered all over the country and struggle to stay informed about changes and updates to their respective tasks. However, using the software recommended in this article, you can help your construction company craft a series of effective marketing campaigns.