Marketing

How Small Teams Can Nail Pitches, Messaging, and Story

Marketing
People working in marketing agency. How small teams can nail pitches, messaging, and story.

You don’t need a big budget to make people care. But you do need to be sharp. Getting your sales pitch to land, your brand story to hold attention, and your marketing strategy to support it all—these are the things that separate the businesses people remember from the ones they scroll past. Most small business teams try to do too much or talk too loud, when what usually works is saying the right thing clearly, to the right people, at the right time. This article hands you concrete ways to do just that.

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Using Customer Data to Automate Meaningful SMS Conversations

Marketing
Using Customer Data to Automate Meaningful SMS Conversations

In the digitalized world of today, customers want businesses to reach them in an appropriate way that is timely, personal, and relevant. SMS, short, direct messages that instantly appear on people’s phones, is one of the most effective methods of carrying out this. However, random or generic texts are not sufficient. The thing is that businesses should use information about customers in order to trigger personal and relevant messages automatically to make a real difference. When properly applied, automation can also be used to develop recurring and thoughtful conversations that will result in two-way interactions, as well as loyalty and action.

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