Marketing

In the digitalized world of today, customers want businesses to reach them in an appropriate way that is timely, personal, and relevant. SMS, short, direct messages that instantly appear on people’s phones, is one of the most effective methods of carrying out this. However, random or generic texts are not sufficient. The thing is that businesses should use information about customers in order to trigger personal and relevant messages automatically to make a real difference. When properly applied, automation can also be used to develop recurring and thoughtful conversations that will result in two-way interactions, as well as loyalty and action.