Startups fail for a number of reasons – a bad initial idea; no growth strategy; not focusing on customers, trying to go it alone; running out of money; and failure to establish a brand that resonates with consumers. In fact, some research shows that 90% of …
Each day, several new gadgets hit the mass consumer market. While some become famous for their features, others are instantly rejected by the masses. Over the years, you might have seen simple inventions becoming the first choice for many individuals. So, it doesn’t matter if the …
Everyone will readily agree that brands are synonymous with identity and reputation; in effect, a brand is a visual representation of the identity and trust you want to build in the minds of your target audience. More than anything else, a financial brand seeks a distinct …
