In the digital era, where every brand strives for a unique online presence, it’s easy to underestimate the power of print. Like a memorable first impression, tangible branding materials have a lasting impact. The digital realm offers immediate engagement, but print delivers a unique tactile allure. …
In today’s increasingly competitive economy, firms must have a distinctive and recognizable brand identity. Creating a consistent tone for your brand is an important part of this approach. A constant tone ensures that your messaging is clear, compact, and consistent with the personality of your brand, …
Having a website sounds exciting, but it can take you to challenge roads when branding. With the statistics, less than 10% of the companies follow regular branding and are consistent with it. The brands that tend to focus on shorter goals do not last for a …
Startups fail for a number of reasons – a bad initial idea; no growth strategy; not focusing on customers, trying to go it alone; running out of money; and failure to establish a brand that resonates with consumers. In fact, some research shows that 90% of …
Each day, several new gadgets hit the mass consumer market. While some become famous for their features, others are instantly rejected by the masses. Over the years, you might have seen simple inventions becoming the first choice for many individuals. So, it doesn’t matter if the …