In today’s increasingly competitive economy, firms must have a distinctive and recognizable brand identity. Creating a consistent tone for your brand is an important part of this approach. A constant tone ensures that your messaging is clear, compact, and consistent with the personality of your brand, …
Although the ultimate dream of every entrepreneur who has ever created a wonderful piece of technology is to have the world recognize and use their invention to solve problems, only a select number of entrepreneurs ever get to achieve this dream. And one major reason tons …
Having a website sounds exciting, but it can take you to challenge roads when branding. With the statistics, less than 10% of the companies follow regular branding and are consistent with it. The brands that tend to focus on shorter goals do not last for a …
Startups fail for a number of reasons – a bad initial idea; no growth strategy; not focusing on customers, trying to go it alone; running out of money; and failure to establish a brand that resonates with consumers. In fact, some research shows that 90% of …