The automotive industry is a massive sector in the United States. If you own a brand in the automotive industry, then you likely face a lot of competition from other companies. To take your automotive company to the next level, here are some steps you might …
In the digital era, where every brand strives for a unique online presence, it’s easy to underestimate the power of print. Like a memorable first impression, tangible branding materials have a lasting impact. The digital realm offers immediate engagement, but print delivers a unique tactile allure. …
In today’s increasingly competitive economy, firms must have a distinctive and recognizable brand identity. Creating a consistent tone for your brand is an important part of this approach. A constant tone ensures that your messaging is clear, compact, and consistent with the personality of your brand, …
Having a website sounds exciting, but it can take you to challenge roads when branding. With the statistics, less than 10% of the companies follow regular branding and are consistent with it. The brands that tend to focus on shorter goals do not last for a …
Startups fail for a number of reasons – a bad initial idea; no growth strategy; not focusing on customers, trying to go it alone; running out of money; and failure to establish a brand that resonates with consumers. In fact, some research shows that 90% of …