Having a website sounds exciting, but it can take you to challenge roads when branding. With the statistics, less than 10% of the companies follow regular branding and are consistent with it. The brands that tend to focus on shorter goals do not last for a …
Startups fail for a number of reasons – a bad initial idea; no growth strategy; not focusing on customers, trying to go it alone; running out of money; and failure to establish a brand that resonates with consumers. In fact, some research shows that 90% of …
In an era where the collection and interpretation of data is king, it’s important to remember that it’s the human element that truly sets us apart from the competition. After all, anyone with the right tools and training can measure site traffic, time spent on-page, keyword …
Perception can often be the reality in the world of business. While you should never aspire to be deceitful in your dealings with new clients, you do want to make sure that you provide them with a positive first impression of your company. When it comes …
Each day, several new gadgets hit the mass consumer market. While some become famous for their features, others are instantly rejected by the masses. Over the years, you might have seen simple inventions becoming the first choice for many individuals. So, it doesn’t matter if the …
