The Future of Email Marketing in a Privacy-First Internet: What Tech Shifts Mean for Marketers
SecurityAs internet privacy continues to be an issue for consumers, technology platforms, and government regulators alike, the landscape of marketing is shifting. One of the most traditional yet contemporary approaches, email marketing, finds itself challenged with privacy-first efforts but also advantages with government and technology shifts surrounding how data is collected, stored, and utilized. This article explores these developments and regulations that affect marketers and how email campaigns should adjust going forward.