Data Security

The Future of Email Marketing in a Privacy-First Internet: What Tech Shifts Mean for Marketers

Security
Digital illustration of email marketing in a privacy-first internet, showing data compliance, privacy regulations, security shields, and technology shifts.

As internet privacy continues to be an issue for consumers, technology platforms, and government regulators alike, the landscape of marketing is shifting. One of the most traditional yet contemporary approaches, email marketing, finds itself challenged with privacy-first efforts but also advantages with government and technology shifts surrounding how data is collected, stored, and utilized. This article explores these developments and regulations that affect marketers and how email campaigns should adjust going forward.

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What is Data Spill and How to Address It?

Security
What is Data Spills and How to Address it?

In the world of today which is modernized through technology, the term “data spill” has become a buzz word in discussions revolving around cyber crime as well as information resource management. A data spill occurs when privileged information, when protected information or when confidential information gets into the hands of people who are not supposed to access it. In most cases, this happens by mistake for example; workforce mishaps, system errors and even due to malwares and many other reasons. Causes of Data Spills:

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Latest Major Data Breaches and How to Protect Yourself

Security Featured
Latest Major Data Breaches and How to Protect Yourself

In this article, we’ll see the latest major data breaches and how to protect yourself against them. The year 2023 has seen a steep rise in different cybersecurity attacks and data breaches, and it doesn’t seem to cease any time soon. The average total cost of data breaches in 2022 was $4.35 million, according to IBM, and the overall cost of a data breach market is expected to reach $10.5 trillion by 2025.

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