In today’s increasingly competitive economy, firms must have a distinctive and recognizable brand identity. Creating a consistent tone for your brand is an important part of this approach. A constant tone ensures that your messaging is clear, compact, and consistent with the personality of your brand, …
Startups fail for a number of reasons – a bad initial idea; no growth strategy; not focusing on customers, trying to go it alone; running out of money; and failure to establish a brand that resonates with consumers. In fact, some research shows that 90% of …
Everyone will readily agree that brands are synonymous with identity and reputation; in effect, a brand is a visual representation of the identity and trust you want to build in the minds of your target audience. More than anything else, a financial brand seeks a distinct …