When you start a business, the first thing you’re going to need is a logo design for your branding and marketing. Logos play a crucial role in any company. It would be an understatement to say that your logo only holds a small weight in your company’s identity and how the rest of the world sees it. This is why it is so important to design a quality logo from the get go. In this article we’re going to have a look at a few important factors that need to be taken into consideration before getting started on your logo.
Analyse the market.
The first stage in creating your logo is checking out what other companies are doing. Being original in your logo ideas is good, but there are certain graphic codes that you should respect. These codes include shapes, colors and fonts. You may have some great ideas, but are your ideas really going to appeal to your target audience? For example, if you are working in the toy industry, your logo is going to have different structural aspects and colors then say, a logo in the building industry. So make sure you check what your competitors are doing.
Don’t be afraid to inspire yourself from other logos.
When you design your logo, it’s always good to think outside the box. But you can’t re-invent the wheel. Inspiring yourself from existing logos is always a good thing. For one thing, it enables you to get a better idea of what’s hot and what’s not in terms of style and trend. But it also allows you to design a logo that appeals to people. Famous brands like Nike, Amazon, Apple and Twitter didn’t just come up with a brilliant logo concept by chance. A lot of time and ideas went into the logo concepts in order to make their logo speak to the target audience.
Watch out for colors.
Colors have the amazing power to bring out emotions in people. Hence, you have to be really careful with the colors you choose for your company as they can sometimes be misleading. There are a number of colors which are specifically adapted to certain industries and not others. For example, you might be using purple for a fashion shop or hairdresser, but it isn’t recommended to use purple in a construction logo. When analysing the market, take a good look at what colors your competitors are using.
Don’t overlook fonts.
People sometimes think that fonts aren’t very important in logos. As long as they’re readable, anything goes. Just like colors, fonts can bring out different types of emotions out of people. Fonts play a big role in structuring your logo and bringing out the right brand vibe. This is why you have to pick your fonts wisely and make sure that they are adapted to your activity.
Add motion to your logo.
Everybody loves a business that strives to bring the best service possible to its customers and that is always on the move. Hence the notion of adding motion to your logo! Not in an animated way, but by adding certain graphic elements that give it more energy and movement. Making your logo more dynamic with motion will always be more appealing to your customers.
What we’ve learnt about logo design
Your logo is something that has to be carefully looked at. You must analyse what kind of logos modern companies in your industry are using today. Your logo represents your company and your values, so make sure that you’re feeling that when designing your logo. Keeping your logo simple and easy to understand is always that right graphical direction to take. Your clients have to get the idea behind your logo the second they lay their eyes on your logo. Keeping these helpful tips in mind, it’s time for you to get started on your logo design.