Drones are the new age of technological advancement. Also known as UAVs (unmanned aerial vehicles), these are flying machines with rotators and a holder to carry the object for which the drone is in use for. In aerial photography, the holder carries the camera which the user will make use of, for photo or videography. These drones find use in a wide range of activities, from recreational photography to business generating product marketing.
One such use of these drones is in Real Estates. In real estate, the realtors offer the property to the prospects. For this, their marketing involves pictures and videos that are offered to the clients, with the aim of getting their attention. There are certain drone photography tips which involves capturing spell-binding images when used taken aerial at increasingly greater heights, as they cover the entire background of the property included in the frame.
This has proved advantageous to sellers. The use of these drones in real estate is increasing and has become a key necessity for their product marketing because of several rewards complemented with their use.
Before using these drones, a few points need to be considered to keep away from any local legal proceedings because when drones are involved, there are risks of trespassing the public’s privacy, which is necessary to keep in mind in order to avoid any such kind of trouble. The risks involved in flying a drone should always be considered and taken care of. When using drones for organizational purposes, hire professional photographers to avoid registration and other legal prerequisites.
1. Aerial Photography
The use of drones in aerial photography gives unique characteristics to the picture, which is not possible from ground photography. With aerial photography, the view is captured from a greater height with all the elements from the scene included in the background. Professional photographers with good hold on aerial drone photography are doing wonders with the images for the real estate groups.
When one considers buying a property or a home, they look for all that is essential. Here, the entire picture comes into play. Not just the building, but its surrounding area’s accommodation, landholding, whether dense or mild in relation to residential population, scenic beauty and overall attractiveness of the landscape. And this has been made possible with aerial photography, providing all the specific location details to the potential buyers, who are not just looking for some land, but a home for a living.
2. Pocket-Friendly Marketing Approach
If not for drones, the primary way in which the photographs for a real estate property is taken is with the use of helicopters. Setting the entire frame and capturing the desired photograph from a required height is very tedious and sometimes even impossible. This involves huge expenditure.
Not the case with drones. These UAVs are easy to use, do not require extra manpower and with their help the professional can capture the desired photograph from every height and angle, putting all the photography skills to play.
3. Providing a Complete Picture
Earlier the real estate would provide conventional pictures from cameras operating from ground level, which could not always cover the entire property. If the house was in the picture, it missed its backyard or the garden and even the beautiful scenery was nowhere to be seen.
Here, photographs are important, because that is the first communication channel with the prospects the company has, after evaluation of which the buyer considers looking at the real property. The first step in selection is the deciding factor here.
So, with drone photography, the picture in hand carries the entire frame, the house, the backyard, pool, garden, as well as the scenic beauty of the property. This gives the real estate the first thumbs-up to their selling proposition.
4. Virtual Tours
This is a breakthrough in real estate marketing. They can not only provide the complete picture view of the property, also they can take the potential buyers on a virtual tour through every nook and corner.
It begins with the complete view of the property, an aerial view of the house, the location specifics, scenery, neighborhood and then it will take the buyer into a closeup view of the house and all its details, additional infrastructural plus points, and finally a look into the house. A tour of the home for the potential family, through all floors and into their living spaces. This has been a revolution as these buyers make up their mind on the final decision, greatly impressed with the entire presentation, as these make richly impressive stories with the combination of virtual stories and a voice over with the property details description.
5. 360˚ Positive Property Methodology
The photo and videography are not only useful when it comes to selling residential properties but are the same if the approach is for commercial settings as well. For commercial properties what people are mainly concerned with is the location, with specifics to ease in access to transportation (depending on the project) and neighborhood. Real estates can now provide with the complete and detailed imagery along with virtual visits for these potential buyers.