If you’re an agent, you know that getting new listings is often the toughest part of the job.
It’s hard to grow your business or maintain consistent deals without a steady stream of homeowners ready to sell, right?
Fortunately, technology has made it easier to find and connect with potential sellers. Agents have smarter ways to focus their time and effort.
Today, we want to share something we’ve been noticing in the industry. You’ve probably seen it too.
Top agents have been using certain platforms to make generating listings easier for them. These tools help them spot homeowners ready to sell, automate personalized outreach, and track engagement, so they can spend their time focusing on the leads that are most likely to turn into actual listings.
Let’s go through this list of listing generating tools they use. It’s a short but powerful list.
Lead Generation Software for Real Estate
1. KvCORE
KvCore is an all-in-one real estate platform with a CRM, IDX-enabled website, and marketing automation.
How it helps you get listings:
- Build a branded website with home valuation landing pages.
- Automate follow-ups based on visitor behavior.
- Track and segment leads to prioritize homeowners most likely to sell.
Best use: Scalable, automated inbound lead generation through your website.
2. Zillow Premier Agent
This one doesn’t need much explaining but let’s do it anyways. This is a paid lead-generation program by Zillow.
How it helps you get listings:
- Access high-traffic homeowners and prospective sellers.
- Inbound leads flow directly to your CRM.
- Increase visibility in selected ZIP codes.
Best use: If you have a budget for paid lead campaigns and you want high-trust exposure.
3. DealJoy.AI
This one is a game changer in the real estate industry in 2025. DealJoy.AI is an AI-driven real estate platform that identifies homeowners likely to sell soon and automates outreach.
How it helps you get listings:
- Provides predictive targeting: homeowners with high sell probability.
- Sends AI-personalized emails referencing property, the location, length of ownership and more.
- Maintains list freshness by replacing inactive or unsubscribed contacts.
- Delivers replies directly to your inbox, making follow-up easier and more efficient.
Best use: If you want a done-for-you, data-driven, automated, and hyper-personalized approach to seller lead generation.
4. Zurple
In case you haven’t heard, Zurple is a lead generation and CRM tool with behavior-based automation.
How it helps you get listings:
- Tracks prospect behavior on your website.
- Sends automated, personalized email sequences.
- Alerts you when a lead becomes “hot” so you can prioritize outreach.
Best use: Agents looking to nurture prospects until they’re ready to list.
5. REDX
Most top agents use this as a prospecting platform for looking for expired listings, FSBOs, and pre-foreclosures.
How it helps you get listings:
- Access to motivated sellers ready to work with an agent.
- Built-in dialling system for efficient outreach.
- Track follow-ups and prioritize leads.
Best use: Agents focusing on outbound calling and high-potential off-market sellers.
Take Control of Your Listing Pipeline
We are already in the age of AI.
Generating listings shouldn’t have to feel like a constant struggle.
You can identify motivated sellers and prioritize the leads most likely to convert by focusing on the right strategies and staying consistent with your outreach.
The key is building a system that keeps you in front of potential clients, nurturing relationships, and following up effectively. This approach will help you maintain a steady stream of listings and grow your business over time.