It is not always easy to find the right video production company for you. Sure, it may sound like a hassle weighing up your options. But you know it is necessary in the end. Choosing your video production partner is a big deal that is why it is important that the partnership will be a good fit for your requirements. Like most picking processes, what you need is a list of candidates. In the production world this is the video brief and it will be your basis in filtering potential video production partners.
It is a fact just how effective video marketing is. Print media was the bee’s knees for a while but we all know that the future is digital and that flashier is better. Most of the time, marketing campaigns start with a theme or a central issue they want to hinge on. And what best to bring it to life than with a video production. There is no shortage of media where video promotions can pop up. They are in social media, digital billboards, websites, video sharing platforms, and, of course, the good-old fashioned television. It cannot be understated how consumerism is impacted by the television ads that run day in and day out.
Video production teams are not usually hired. Rather they are sourced from companies known as video production companies. Their talent definitely cost a lot of dough and that is the reason why rarely do companies have video production teams in-house. So if you feel the need to take your marketing campaign seriously and get some video production help, then you know what you have to do. In this article we will help you decide how to pick the right video production company for your business.
Creating a Project Brief for Video Production
First things first, you need a project brief. It is crucial that you do this before you start your search. Otherwise, you really will not know what you are looking for. What a project brief will give you is a clear view on what you want and discover what are must-haves, good-to-have, and what are not necessary. Consider this step as the first scribbles on the drawing board. You are going to write your wishlist and this is what your video production of choice should be able to deliver.
A video production will only be as strong as the campaign itself, so before you even start with your project brief, you have to be sure that there are no underlying issues with the campaign that you have to address first. While creating the project brief, you should always remember that it should stay true to the campaign itself. A campaign that has inconsistent tone or stance could do more harm than good. This is also the time you will really see if a video production is what your campaign needs. Or, indeed, if your campaign works with a video production at all. Keep in mind that video productions will cost your company a lot of money. That is why it is prudent, before even talking to potential partners, you have to make sure that the money will be well spent. Choosing which media you wish to run your video campaign is also one of the main considerations. Not all video campaigns will be the same as it will depend on the format. For instance, on the web, a campaign can be more interactive as the user has the ability to input. On a television, you could take advantage of the fact that you will have your viewer’s attention. A project brief done right could save you a lot of money. And conversely, it could run your marketing budget to the ground.
To summarize, the project brief aims to do two things. One is to have an overview of your objectives so the video production company will have an idea of what you want to happen. And the second is it will be the yardstick to measure how well the company will be able to meet your video production needs. You will be able to move forward knowing what direction you intend your plan would go to.
Creating the Video Production Brief
There are essentially five parts of a video production brief that you should include. They are the company information, who the production is for, how much time you have and finally the budget. We will discuss them one at a time.
The company information is basically an overview of the company. It should contain all the relevant information pertaining to your company. You should not skimp on any details even if you do not think that it is relevant for the kind of video that you have in mind. Some video production companies will be able to build a better narrative knowing what kind of company that they are going to make the video production for. There is also the possibility of them creating a production that does not necessarily fit the company’s image. That kind of problem can be avoided if they just understood what the company they are working for stands for. Finally, they get a better look at the behind the scenes of the company workings.
There are two kinds of audiences.One of them is the target audience which will be the ones who will likely buy the product or service that the company is selling. And there is everyone else who just happens to see the campaign. Both have their purpose and both have value. Of course, the former is more important and should be the focus. The target audience is pretty self-explanatory. They are the ones who will pay for your product, or otherwise the direct customers. They are basically who the video production is created for. Convincing them to buy your product or service has to be the ultimate goal. However, just because other people are less likely to buy your product or service, it does not mean that they do not give your company something. In a sense, the other audiences are the ones who keep the word going. Having more people recognize the product does not ultimately mean that there are a lot of customers. But the prestige it brings is undoubtable.