9 Benefits of Large-Scale Printing of Branding and Marketing

rectangular blank billboard photo

Large-scale printing is a process that uses large machines to print large volumes of text and images. This is the most common type of printing in the world, and even though it can be expensive, it has many benefits over other forms of printing.


Flexibility is one of the most important benefits of large-scale printing. As mentioned, you can use it for a variety of purposes and materials, but you also have a wide range of options when it comes to design. For example, if you’re looking for something simple and straightforward that will serve as an effective branding tool in a retail space or office environment, then traditional paper posters may be right up your alley.

However, if you want something more elaborate and artistic (or even just different), then working with an experienced printer like https://aura-print.com/ is key. They’ll know exactly how to find what will work best for both parties involved.


Printed materials are more durable than other media. When it comes to branding and marketing, durability is important because you want your brand or message to last as long as possible. Printed materials will last longer than any other medium, including digital media like websites and social media accounts that can be deleted or changed with a click of a button.

According to iPrint Corporate Media, a business that provides large-scale printing in Melbourne, printed materials are more resistant to wear and tear than most other forms of communication because they’re made up of ink on paper (or another material). It may seem obvious that this would make them more resistant than something like a sign made out of foam-core board or cardboard.

Aesthetic Appeal

Large-scale printing can be used to create aesthetic appeal and impact. The print is larger, which means it’s more visible and more likely to catch the eye of your target audience. You can use more colours and detail as well, making the design more engaging for viewers. This makes large-scale printing ideal for posters, billboards and other types of marketing materials that need to grab attention quickly while still conveying important information about your brand or product.

Cost Effectiveness

In addition to being more cost-effective than other methods of printing, large-scale printing is also a more efficient way of producing your brand’s marketing materials. This means that you can get your message out there at a lower price point while still maintaining quality and consistency in your product.

Large format prints are less expensive than other types of printing because they are printed on fewer sheets, which means that the per-sheet cost is lower than if you were ordering smaller quantities from traditional offset presses or digital printers. Additionally, large-format printing allows for flexibility in terms of size:

You can print posters as small as 8 x 10 inches or as large as 20 feet wide! It also allows for flexibility in terms of a substrate. You can print onto paper stocks ranging from thick cardboard stock (which makes great signs) all the way down through thin wood veneer substrates used for high-end signage applications where durability matters most over price point concerns like those found with corrugated plastic substrates.

Higher Visibility and Brand Recognition

Large-scale printing of branding and marketing materials can help you achieve higher visibility and brand recognition. The larger size of your printed material will make it more visible to the public, as well as increase its exposure on social media platforms like Facebook and Twitter. The more people see your print, the more likely they are to recognize it. This increases brand recognition for both new customers and existing ones who may have forgotten about your business in recent years, especially if you’re running an ad campaign that promotes new products or services.

Lower Production Cost

One of the main advantages of large-scale printing is that it’s cheaper. The more units you print, the lower your unit cost will be. This is due to economies of scale: when you order more materials and equipment at once, your supplier can purchase them at a lower price and pass some savings on to you. With fewer steps required in production (for example, if it’s easier for them to run one press instead of two), labour costs are also reduced because there aren’t as many workers involved in making each individual product or piece of collateral.

Greater Availability of Materials

One of the most important benefits of large-scale printing is the availability of materials. Most high-quality printers offer a wide range of options including vinyl, paper, canvas and other fabrics

And if you can think of something else that would be great for your brand or marketing campaign, chances are good that they’ll be able to print on it too.

No Need for Large Inventory of Small Quantities

When you print on demand, there’s no need to keep large quantities of inventory in your warehouse. You can avoid overstocking or running out of products. In addition, you won’t have to worry about waste because only what is ordered will be printed.

Higher Quality

It’s no secret that large-scale printing is better than small-scale printing. The larger the print run, the more cost-effective it is. This also means you can get your branding out there at a much lower price point while still maintaining high quality. Large scale also means durability: when you’re ordering tens or even hundreds of thousands of prints in one go, they’re going to last longer than if they were printed in smaller quantities.

Finally, there’s the aesthetic appeal. Large-scale printing makes for better-looking products. Your brand logo looks sharper and clearer when printed on large format paper versus smaller formats like business cards or postcards. It’ll look even better when printed on vinyl banners and other materials designed specifically for outdoor use (or indoor use if it rains).


Large-scale printing is a cost-effective way to produce your branding and marketing materials. It offers many benefits over traditional printing methods such as offset lithography or screen printing, including higher quality prints at lower prices. The process also allows for more flexibility in terms of options available for customization and design work involved with each project.

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