There are various ways to build an effective demand generation funnel that yields results. This article will look at a few standard techniques. Like other funnels, the ultimate goal of demand generation is a sale. However, demand generation focuses on brand awareness and customer interest to …
B2B sales are rewarding but alongside requires not only consistent effort but also detailed know-how. The customers for a B2B marketer are the decision-makers of the business, the key people of the organization and they are certainly not easy-to-pitch. But, did you know that most of …
PPC (Pay Per Click) is one of the most effective methods to promote your business in the digital world. In this method the advertiser places a PPC advertisement on the supported platforms like Google AdWords, Facebook Ads, Bing Ads, etc. and only pays for every click …
A modern business cannot function properly without defining and building a sales funnel strategy. It is the only way to really figure out how your customers think and behave, so you need to understand the basic principles of creating a sales plan and determine how to …
Before a user becomes a customer, a series of steps are involved which ultimately leads to conversion. From the first point of contact with the brand, various factors such as broken links or unmet wants, determine if the user takes the desired action or drops out. …