Digital Signage Vs Traditional Signage – What to Choose

As a business owner, one of the most important decisions you will make is to decide whether you will invest in traditional or more modern marketing strategies. Nowadays, people can opt between many different digital and conventional marketing options. When it comes to business signage options, people want something that will match the aesthetics of their business. Therefore, modern companies typically go for modern digital signs, while more traditional business firms opt for conventional means of advertising. While this is the usual case, some companies also prefer to mix modern and traditional methods of advertising together. In this article, we will discuss the benefits of using digital and traditional signage.

Digital Signage Benefits

Outdoor Digital Signage or Digital Advertising Photo. Red Coca Cola Zero Signage
Outdoor Digital Signage or Digital Advertising | Photo Source

Digital signs are marketing outlets that display an image on a screen through a digital medium. These signs have become very popular in the last few years. However, although companies want to stay technologically advanced, using digital signage instead of traditional signs won’t necessarily bring them more customers and business convenience.

The most significant advantages of using digital signs are that they easily attract attention due to their bright screens and motion capabilities. Since they are digital in nature, you can display more than one sign at any time. They can also be connected to the internet meaning that updates and social media platforms can also be included in the display. Digital signs are expensive, but the cost of updating them is minimal in comparison to printing new signs.

When it comes to drawbacks, the bright screens and motions may be too much for some people. If you don’t create your digital sign the right way, the message you want to convey may be difficult to read or pay attention to. If you are running a small business, the initial cost of investing in digital signage may be a bit too much for you. Lastly, you may experience some technical errors, and the repairs can be rather costly.

Traditional Signage Benefits

These signs have proven to be effective, but due to the growing digital signage trend, most companies opt for more modern solutions. When it comes to benefits of using traditional business signs, you don’t have to worry about maintenance. Once the sign is made and installed, you can relax, and the sign will do everything else for you. This type of advertising offers you more options because traditional signs come in different sizes, shapes, and styles. You won’t be limited to a huge square panel. The initial cost is cheap and therefore very suitable for small business owners with a limited budget. Lastly, they are perfect both for interior or exterior of businesses.

Like digital signage, traditional options also come with some drawbacks. Their biggest flaw is that they cannot be changed once printed. They may be costly in the long run if you need to build new signage. Also, since there is no motion, they are less eye-catching. However, with a professional and exceptional design provided by professionals, these signs can quickly catch your eye.

Conclusion – What to Choose?

We can say that both digital and traditional signs have their place in business. Digital signs are a better option for businesses with flexible finances who want to enjoy the possibility of having web connectivity. If you are looking for something standard, simple and cost-effective, then traditional signs may be your best option.

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