The Benefits of Digital Asset Management (DAM)

Marketers working in the modern business landscape need to be able to handle a variety of different demands. Teams and individuals who need to optimize and organize digital assets and content are increasingly turning to digital asset management (DAM) systems. New content is appearing online constantly. In today’s world, digital content is produced continually.

Having the right DAM in place can make an incredible difference to the value of your content and your brand and business as a whole. Finding a quality DAM system will greatly enhance your productivity and efficiency and the right DAM system cut out the inefficiencies that arise from a poor file management system.

A DAM system can help businesses to overcome a number of the most prominent challenges they face in creating, storing, managing and deploying digital assets. Let’s take a look at the key benefits of effective digital asset management.

Secure and Organized Storage

A comprehensive DAM system will give businesses the ability to set specific rules to govern access to various assets. This ensures that only those who are supposed to have access to particular files are able to see them. This is very important for some businesses. For example, an electronics retailer may want to put digital assets in place for future releases of games, films or hardware, but are prevented from publishing or announcing them until an embargo ends. Ensuring that only those that need to know have access to these files enables you to keep them secure.

Sharing digital files through a DAM is much easier and simpler than trying to send them as e-mail attachments or using an unreliable file-transfer service. With a DAM, you can use a single platform to organize, store, edit, and share your digital content.


Lower Costs and Efficient Resource Use

Without a DAM in place, many businesses will lose track of and forget about their digital assets. This leads to wasted time and money. With a DAM system to manage your assets, you don’t have to worry about digital assets being lost and forgotten.

A DAM will also enable you to create and retrieve those assets much faster than you would otherwise be able to. Check out DAM – MediaBeacon.

MediaBeacon’s DAM makes the creation and organization of digital assets simple and straightforward, it’s definitely worth checking them out if you are looking for a new DAM.

More Consistent Branding

If you lose track of your digital assets or your teams have to search through an illogical and labyrinthine file system, even the simplest of tasks can be far more complicated and time-consuming than they need to be. Ensuring consistency throughout your branding is important if it is going to be effective. If you want to encourage this kind of consistency, you need to provide your team with the tools they need to easily access and use digital assets.

A digital asset management system will enable any business to better manage their marketing and branding assets. Some businesses, such as online retailers, will also have a large number of assets that need to be organized and cataloged. Without a DAM system, managing digital assets is far more difficult than it needs to be.

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