How Inventory Turnover Affects Your Ecommerce Company

How Inventory Turnover Affects Your Ecommerce Company

Since the beginning of the 21st century, there have been numerous industries that have skyrocketed in both their profits and the number of employees working in those fields. Technology is certainly one of the top industries of the past two decades, and this has been due to the increased amount of Internet and technology usage all around the globe. People all over the world utilize the Internet more than ever before, and there has been an increase in the amount of technology jobs available. As the 21st century has progressed, one of the top technology jobs available has been ecommerce. Ecommerce is a growing field that attracts people from all walks of life, as it can provide you with numerous benefits. Many people all around the globe have become ecommerce entrepreneurs who run their own sites online. If you run your own ecommerce store, you understand the difficulties of this field and know how imperative it is to stay ahead of your competitors. Learning about inventory turnover and how it affects your ecommerce company is important to being a successful ecommerce entrepreneur.

Inventory Turnover

As revolutionary as ecommerce has been on the retail field, is still shares many similarities of traditional commerce. One of the main similarities is that companies buy wholesale from retailers, ensuring that businesses can earn great profits while still keeping costs lower. One of the most important factors in ecommerce is inventory turnover, which can be calculated utilizing the inventory turnover formula. This formula measures the number of goods sold divided by your company’s average inventory. This ratio is critical to the success of your business, because your inventory turnover is reliant on how much stock you buy along with how much product your sell. If your company purchases a large amount of stock, in order to remain profitable, you need to sell enough product to ensure you are not overbuying. This idea enables your inventory turnover rate to be high, and allows you to save money on warehousing and storage costs.

How Inventory Turnover Improves Profitability


Understanding inventory turnover is essential if you want to run a successful ecommerce business. Learning about this facet will allow your company to improve profitability by being able to sell products faster and decrease costs. Some of the costs you will reduce include insurance, utilities, rent, and more, and by ensuring that these costs go down, you will be keeping more money in your pocket to grow your company even further. Improving profitability requires you to decrease the amount of stock your purchase, or increase the amount of sales you make, all depending on the type of business model your company is run on.

Final Thoughts

When trying to run a successful ecommerce business, you will learn that there are numerous challenges that entrepreneurs in this industry face. Learning about inventory turnover and how to effectively apply this concept into your business will certainly improve upon your business’ profitability and will ensure that your company remains a success as the future progresses.

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