There used to be a time when you could generate more sales with a simple and straightforward marketing strategy. However, social media completely changed the game. Instead of focusing on creating good ads, businesses now have to work on building relationships with their potential clients as well.
Nowadays, it feels like pretty much every market is oversaturated. No matter what type of products or services you are offering, there are most likely numerous competitors in your niche. In order to attract more clients, you will need to find unique ways to captivate your audience.
Social media marketing is more than just advertising your business online – it’s about connecting with your potential and existing customers. Instead of putting all of your effort into creating an ad campaign, consider captivating your followers with amazing content.
Add Some Personality to Your Posts
Since you’re representing your whole company on social media, you should always be on your best behavior. Posting something offensive or being rude to your followers may end up costing you a lot of revenue. But just because you are supposed to be polite and civil doesn’t mean you should sound like a robot.
Although your main goal should be to provide your followers with useful and relevant information, don’t forget to add some personality to your posts. People like to see a real person behind a company account; someone they can relate to. Just take a look at how great Wendy’s social media marketing strategy is solely because of their witty online personality.
Followers will have a hard time connecting with your brand if you use a conventional corporate tone in your posts, which is why you should work on developing an online personality that your core audience can relate to.
Captivate Your Audience through Online Contests and Sweepstakes
People love free stuff, which is why contests and sweepstakes will always be an effective marketing tool. This can especially help you out if you’re just getting started and want to build a strong following. The easiest way to get people excited about your brand is to offer them a chance to win a great prize.
If the person reading your post has at least a few seconds of free time, there’s a good chance they’ll enter your contest. If the prize is good, they will probably tell their friends and family about it and encourage them to participate as well. Word of mouth can bring you thousands of followers quickly.
You should also consider holding a monthly contest or giveaway. Doing this will give your followers something to look forward to every month, which means they will be checking your page regularly.
In order to maximize the potential of your online contest, make sure to give people a week to enter it. Post a daily reminder informing readers about how they can enter the contest and what the prize is.
Grab Your Readers’ Attention by Creating Catchy Headlines
When your readers log into their social media accounts, they will encounter dozens of posts in a minute. With that being said, you only have a split second to capture their attention. One of the best ways to do this is to create a good headline.
Keep in mind that you shouldn’t try to trick them into clicking on the link and reading the post. Instead of using clickbait to attract visitors to your page, you should use headlines to explain why people should read your post. In case someone is interested in the topic at hand, they’ll want to know there will be useful information in the article.
Post Visual Content
Visual content is extremely important in social media marketing. People are more likely to share content that contains photos and/or videos than just plain text. Since they have such a big impact on captivating potential clients, make sure that every photo and video you post is of high quality.
Instagram is an excellent platform to practice your social media marketing skills, especially when it comes to posting visual content. It’s a good idea to try different approaches and compare results to determine what works best for your company. For instance, there are a lot of ways you can use Instagram stories to convey your message.
It’s worth noting that the majority of people only skim the content they read online. On the other hand, the visual content they encounter is more likely to hold their attention.
Share User-Generated Content
To successfully promote your business online and generate more sales you will need to have more than a following. This is why you should focus on building a community from day one.
Building a community means respecting your followers and interacting with them regularly, as well as encouraging them to chat with each other. Show your audience that you respect and value their opinions.
Know that it will be much easier for you to captivate potential clients on social media if a lot of people are saying great things about you. Share user-generated content to show consumers what others think of you. Doing this will not only help your existing customers feel valued, but will add credibility to your company as well.
Conclusion
While there are different ways to captivate clients on social media, the most important thing to remember is that you should connect with them on a personal level. Building relationships with both existing and potential clients is crucial to the success of your online marketing strategy.
Keep in mind that captivating your audience is far from a one-step approach. You will need to get creative and combine different marketing techniques in order to generate more sales and maximize your success. On top of that, you will constantly need to make sure the content you post is of very high quality.
Author Bio:
Marques Coleman is a blog writer at Studicus and specializes in marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.