Website traffic is an important aspect that you need to consider to grow your online business. It increases the value of your website by increasing the conversion rates. However, traffic means quality and relevant visitors to your website, and this will help to improve the revenue of your website to a great extent.
As a digital marketer, you must practice all the tactics to increase traffic, engagement rates, conversions, trusts, visibility, etc., to your website. Organic traffic is much more valuable than referral traffic though both help to drive sales for your website. But you need to understand the difference between the two.
You must create quality content on your website and this will increase your website’s organic keywords (this means the number of keywords that are ranking on Google organically). Hence, organic traffic means traffic that is coming from search engines directly to your website. On the other hand, paid traffic means you are paying for every visitor after you have invested in advertising promotions.
There are several ways to increase traffic to your website and the most common ones are social media traffic, referral traffic, organic traffic, guest blogging or posting, and many more.
The Top 6 Ways to Increase Traffic to Your Website
The importance of quality traffic for your website is already described above. Quality traffic is going to increase the value of your website and this way, you will get a high return on investment (ROI).
Therefore, the top ways to increase traffic to your website are described below:
1. Start Guest Blogging
Guest blogging is regarded as one of the best ways to increase traffic to your website. Securing guest post services on a reputable website can improve your blog traffic as well as it will generate more backlinks to your website.
Keep in mind, the standard of guest posting is changed entirely and you must understand the importance of it at any cost. Moreover, you can generate backlinks via guest posting and, in turn, increases the authority of your website.
There are two types of guest posting, one is paid guest blogging and the other is free guest posting. You need to convince other bloggers to accept your guest posting on their websites.
2. Pay Attention To On-Page SEO
Just writing a quality article for your website is not enough. You must pay attention to your on-page SEO as well. Images play a crucial role in ranking. A well-optimized image can give a boost to your post on the search engine result pages (SERPs).
Avoid keyword stuffing and pay attention to your title, meta description, meta tags, headings, etc. Don’t publish any article in a hurry. Take your time and publish it in a well-optimized manner. Sometimes, just working on the On-page SEO can increase your organic traffic and leads. If you want to rank your post on Google, your on-page SEO should be perfect.
3. Target Long-Tail Keywords
Targeting short tail keywords is good but targeting long-tail keywords is excellent. It is because the keyword difficulty of short-tail keywords increases rapidly while targeting long-tail keywords can increase your website traffic in a consistent way.
Also, you must target high volume and low difficulty keywords that can easily rank on the search engine result page. For this, you need to use paid tools such as Ahrefs and SEMrush. Both tools are going to provide you a brief structure of the keywords such as their difficulty, search volume, CPC, etc. These factors are vital to consider if you want to rank on the search engine result page.
4. Get Help From Social Media Platforms
Social media platforms, such as Facebook, Instagram, Twitter, etc., are regarded as one of the best ways to increase traffic to your website. Promote your content via social media channels. You can also run ads on Facebook if you want instant traffic and increase your conversions.
The best benefit of using social media is that it is cheap as compared to traditional ways of marketing. Google promotion can be effective for B2B niches especially. This can help your site to show up in personalized search results.
Take the opportunity of advertising on the top results of search engines as Google itself provides this opportunity to their audience. This is known as paid advertising or search engine marketing. You need to pay for every click on the search engine.
Advertising helps to drive instant traffic to websites to increase leads and sales of a website. This is a really effective form of online marketing.
Moreover, you need to target high commercial intent keywords as a part of your marketing strategy, and this will result in an increase in sales.
6. Promote Content in Relevant Online Communities
Yes, it is important to promote your content in relevant online communities such as Forums, Slack, Reddit, Facebook groups, etc. This way, you can target your relevant audience and significantly increase your website traffic.
Answer questions on Quora and drop your website link for more and detailed information. This will surely increase traffic to your website indirectly. You just promote your content wisely and effectively. Online forums are one of the best ways to increase traffic to your web page.
After publishing your post, you can share it with all the Facebook groups and this will generate referral traffic to your website. Add your websites to social bookmarking sites such as Reddit, Scoop.it, Mix, etc., and this will add value to your website in the long run.
The Bottom Line
As already discussed above, traffic is important for every website’s growth and you must pay attention to it at any cost. There are various ways to increase traffic to your websites and these are already described above.
Build powerful strategies for your website and target relevant audiences so that they can buy your products or services if your online business is related to it. Running advertisements on search engines can be really effective and you will notice a great change in the growth of your website.
Shane Brown was born and raised in New York. He is a passionate blogger and chief blogging officer at BloggerOutreach.io. He is the man behind Search Engine Magazine, a well-known SEO Magazine. Shane specializes in inbound marketing and creative sales copy.