Beginning an eCommerce business is never straightforward. Running a powerful one even less. There’s a lot of competition online for eCommerce businesses, so understanding how to put yourself apart and also get your name out there’s critical. Your eCommerce business guide should concentrate on capturing people searching for goods.
Once you find a killer product to sell on Amazon, it is all about getting the word out and closing the sale. No product is going to fly off the shelves if customers can’t find it.
I’m going to assume you have already finished stage 1 of the selling process – finding and sourcing a product. Now let’s talk about stage 2 – keyword research, product listing, and product marketing.
If you want to hit the jackpot with Amazon, you need to master stage 2. There is no way around it. Competition is fierce and you need to stand out from the crowd. Wondering how? Well, you’ve come to the right place, because we are going to take a look at some marketing hacks that will supercharge your Amazon business.
Keyword research
This isn’t really a hack – this is a must-have. While keyword stuffing doesn’t help, you need to make sure your product is indexed for all the relevant keywords. Remember, people need to find it to buy it.
This is where keyword research comes into play. If you are not using a dedicated tool, chances are that you will miss out on a few relevant keywords. Fortunately, there are plenty of free tools in the market for Amazon Keyword Research. To keep an eye on search volume and organic position to make an informed decision about what keywords you should use.
Leverage sponsored ads
When you think about digital advertising, you think of Facebook or Google. However, there is a new kid in the block. Amazon advertising revenues have skyrocketed over the past few years and now account for more than 13% of all digital advertising spend in the United States.
The reason for this rapid growth is simple – Amazon PPC is super effective. Amazon is a retail platform, to begin with, so customers are already looking to make a purchase. This leads to a higher conversion rate.
So, if you aren’t already running sponsored ads, it is time to start. But, before you do, a word of caution. You’ll be spending money to make money, so PPC optimization has to be a top priority. Like all things Amazon, you need to make data-informed choices.
Not sure where to start or what to do? You can get in touch with SellerApp’s experts for some help or completely outsource your sponsored campaigns and guarantee optimal results.
Go beyond Amazon PPC
There are plenty of other ways to market your product as well. For instance, Amazon Posts lets you market your products on Amazon for free – no strings attached.
You don’t have to pay for a social media account either. It is a great way to engage a broader audience and build a brand. Engage your audience with relevant content and link your product listing to boost your sales. Well, it isn’t that simple – you still need to create a base following, and that takes some time. But the time investment almost always translates into financial rewards.
Get in touch with influencers
This is probably the best way to get some effective social proof. All you need to do is identify influencers in your niche and ask them to promote or review your product. You will most likely have to send the product for free or even pay them, but they are influencers for a reason. Their wide reach, in your specific niche, can massively boost brand engagement and sales.
For instance, if you are selling cosmetics, it is a good idea to get in touch with popular make-up artists. Are you selling something as niche as specialized paintbrushes? Why not get in touch with popular artists?
Use A+ content
Every seller does not have the option to use enhanced brand content. If you do, make sure you take the opportunity. Your product listing is the focal point where all conversions happen. Frankly, most listings will look the same. Everybody has started hiring professionals to take product images (you should consider it too). Sellers have started outsourcing their product listing copies to ensure that the title, bullet points, and description are all crisp and engaging.
All of this is the bare minimum – not really enough to stand out.
That is where A+ content comes into the picture. Rich visual media is the perfect way to tell your brand story and help the customer experience your product – not just read about it.
Final thoughts
These are some of the hacks that you can use when you are starting off and without too much expertise. Amazon has multiple marketing solutions that serve unique functions. Amazon DSP, for instance, is a great way to target potential customers outside of the Amazon marketplace.
There is plenty to learn about all three different types of Amazon sponsored ads. However, at the end of the day, what matters is your bottom line. Many sellers outsource multiple parts of their business and focus on strategy. If you are a small seller, that may not be necessary, but the larger you get, the less time you will have for each function.
This is where you need integrated automation tools. SellerApp helps you across the seller’s journey with clear data and ML-powered insights. It is all about making selling simple and quick.
Author’s Bio:
Arishekar N, the Head of Marketing at SellerApp, specializes in digital marketing, in addition to website keyword optimization for search engines. His areas of expertise include enhancing the organic ranking of webpages on search engines with innovative SEO strategies and online promotions.