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Google Advanced Search Operators for SEO Link Building: A Comprehensive Guide

If you have been in the digital advertising industry for a couple of years, for sure you will agree that link building is one of the most difficult parts of an effective SEO. In fact, this is one reason why some people hire a digital marketing agency. However, aside from hiring an agency, advanced search operators can be a great help. But what exactly these operators are? Read on to find out the answer.

Google Advanced Search Operators and How to Use Them

What Are Advanced Search Operators?

Advanced search operators are special commands utilized in a search engine to return results that are more specific and relevant.

These operators will focus the extent of your search to only display pages for a particular website, exact titles, or remove phrases or words from the results.

Advanced Google Search Operators

Here are the advanced search operators that you need to know.

1. allintext

This search operator will help in finding whether all the words that you’re searching for display in the text of a certain page.

Example: allintext: social media

2. intext

It is a more global operator that lets you look for any words displaying on a page in any area like the page itself, URL, or title.

Example: intext: other forms

3. allinanchor

This is useful for doing research on webpages that have the words after “inanchor”.

Example: allinanchor: how to bake a cake

4. allintittle

This operator is perfect to use when looking for a blog the matches the topic you’re writing.

Example: allintitle: how to optimize a website

5. allinurl

This lets you look for pages with your requested search words in the URL within internal search pages.

Example: allinurl: amazon laptop

6. define

With this advanced search operator, Google will show the definitions for the search words that follows. This operator is very useful for finding definitions of words, phrases, and acronyms.

Example: define: SEO

7. author

With this operator, Google will limit the results by the author you specify. In other words, it will limit your Google search results to incorporate newsgroup articles by the author you state.

Example: author: William Shakespeare

8. intitle

This advanced search operator restricts results to webpages containing your search term in the title. It is a narrower operator that helps in finding more targeted results for particular search terms.

Example: intitle: calligraphy pens

9. site

If you’re looking for more specific results that are catered to one site, this command can help you in bringing such results.

Example: site:moz.com mobile SEO

10. inachor

With this operator, Google will limit the results to pages that contain the query words that you specify in the links or anchor text to the page.

Example: agency inanchor: digital marketing

11. filetype

With this operator, Google will limit the results to pages whose names end with the filetype you specify. You can also restrict the results to the pages that end with doc and pdf by utilizing the OR operator.

Example: page assessment checklist filetype:doc

12. related

As the name implies, this will show the list of pages similar to the page you specify.

Example: related:howtogeek.com

13. info

This advanced search operator will help you in finding information related to the domain you’re searching for. Also, this can help you in identifying things such as pages with similar on-site pages and the cache of a site.

Example: info:howtogeek.com

There you have it the 13 advanced search operators that you can use for SEO link building.

You may also like:
  • Google Search Basic Tips and Tricks
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Tags:Advanced Google Search Operators Advanced Google Search Techniques Advanced Google Searching Advanced Search Operators in Google Google Advanced Search Operators Google Search Google Search Operators Google SEO Tips Search Engine Search Engine Optimization (SEO) SEO Backlinks

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