An average consumer today is spending around six hours per day on their mobile phone and this number is only rising. Therefore it has become more crucial than ever to optimize the user experience to keep the traffic on the app for longer periods, making them enjoy more and in turn facilitating more sharing. Mobile deep linking is something that can drastically enhance user engagement with apps. But to understand what it actually is, we must be very clear about links. A link is an address, name, or reference to a file on the internet, often referred to as URL (Uniform Resource Locator). They are basically digital addresses. We employ links for a variety of purposes, including driving users to product pages, running sponsored Facebook advertisements, directing people to an app store from the web, communicating crucial offers and bargains in the app, etc. A deep link is a unique URL that takes you to a specific location in an app or on a website. Instead of launching the app’s home page, a mobile deep link is a link that provides all of the information needed to send a user directly into an app or a specific place inside an app. They interact in the following manner:
- App to App
- Website to App
- SMS to App
- Email to App
- Advertisement to App
- Search Lead to App
- Social Media to App
There are three major types of mobile deep linking:
Standard Deep ConnectingDirects clients to a particular aspect of your app using your app URI. The shortcoming with these is that they will only perform if the customer has the app set up on their program. Otherwise, they will demonstrate to the customer an error web page.
Deferred Deep ConnectingDeferred deep hyperlinks will direct clients to the particular material if the app is set up, and immediate clients to the app store listing if the app is not set up. Here, users are assigned a fingerprint after clicking on a deep link, allowing them to be identified and matched with the experience or app page they were hoping to browse to, following their install.
Contextual Deep ConnectingThese can serve the functions of the above two types of deep connecting, but also allow for more precise monitoring and better relevancy to clients. It is more useful for both developers and clients, as these hyperlinks pass data to an app through installation and allow not just better attribution but also customized onboarding. They also record information about the user, including who they are, where they were referred from, who referred them, or which promotion code they want to apply to their order.
Originally, implementation of deep links was slow because the greater benefits were unclear. The standard deep connecting only worked if an individual had an app setup, so it wasn’t an excellent concern on the item roadmap. But now, Deep links offer a number of significant benefits to app marketers and developers. They can assist marketers in streamlining their app marketing strategies, enhancing conversions, engagement, and retention.
Indeed, a well built app can not only prove to support your product but also enhance it. With its decades of experience, TechAhead builds such world class quality apps. It is the top mobile app development company and has already completed thousands of successful deliveries. If you are planning to collaborate with an iOS app development company, there is no better option than TechAhead. Book your consultation session now.