Many people planning to start a new business shy away from doing so because of the high startup costs and the hassle that comes with it.
But what if someone offered to cover your inventory costs and manage the necessary operations on your behalf? Then getting started becomes so much easier, right? And that is what dropshipping is all about.
Dropshipping is a business model that allows you to sell products online without owning stock or inventory. In essence, all you need is to partner with a reliable Shopify developer like Starstorez Shopify development store to help you set up your dropshipping store, and you are good to go. You can now start receiving orders from customers and fulfilling them accordingly.
Some advantages of the dropshipping business include
- It is affordable: you do not need to have the capital to start your business.
- It is convenient and efficient.
- Mobility: you can do your business from anywhere you want as long as you have access to good internet.
These are also some of the few reasons why drop-shipping has become so popular, and hence, very competitive. That does not mean that this business is no longer a viable option. No. On the contrary, it is still very profitable; you only have to be more creative and unique in your ideas than ever before. And what better way to achieve that than to focus on dropshipping personalized products?
In this article, you will discover the most effective ways to use dropshipping personalized products to your advantage.
1. Emphasis on Value Addition
It is hard to get any profits if you only focus on selling someone else’s branded products. Somewhere along, you have to find a way to add some value.
Remember, you are not the only one selling these products. Secondly, your supply is in charge of setting the price. So, what happens is that you will all start to compete by selling your products for less. By the time you realize it, you are on a tight race going down to the bottom, where everyone loses. Furthermore, customers might decide to buy directly from the supplies if you have nothing more to offer. Adding some value to your products gives them a reason to choose you instead of your competitors. It also helps build customer loyalty which is essential to growing your dropshipping business beyond limits.
The big question is, how can you add value to your products? Below are a few ways
Speed of DeliveryHow fast you deliver your products matters a lot. Customers expect you to drop-ship their products on time. In fact, the earlier, the better.
It might not be practically possible to deliver products within one day, especially if you’re shipping them from abroad. However, you can try shortening the delivery times; so that the customer receives their packages on or before the expected time.
Here, you will need to take a closer look at your suppliers. What is their mode of shipping? Also, how fast and effective are they to respond to your customer orders?
Product PresentationPresentation is another way you can use to add value to your products.
One common mistake that most people make is to present and market their products using their suppliers’ images. Usually, most of these images are low-resolution which may not reflect well on the products.
You want your customers to have a good impression of your products. You will have to work on your presentation to make it better and unique. Take better photos and videos and use them to present your products. Also, focus on writing better product descriptions. That will help attract customers to your products and keep them interested.
Information is PowerCustomers make purchases to satisfy their needs. To enable that, they need to have more information about the products they want. Unfortunately, most of them lack that. They expect you, the seller, to tell them what they need to know to purchase your products. And that’s another great avenue for you to add value.
Gather as much information as possible about the products you sell; pass it on to your customers, and offer expert advice. Customers will not buy your products if they are in the dark, so, by all means, avoid keeping them there. The more they learn about your products, the more they’ll appreciate them, and the better it is for your dropshipping business.
Remember: customers are the best and most influential advocates of your brand. You make them happy, and they’ll tell the whole universe all about it. That will bring even more customers to you than to your competitors.
Improve the Checkout ProcessStill talking about value addition, customers hate complicated purchases. It is one of the top reasons for cart abandonment.
Take a look at your payment methods. How many steps do they need to complete the payment process? Make sure that your payment method is short and straight to the point.
You may also want to implement multiple payment gateways to give your customers more freedom to choose their favorite payment options. That will allow you to accept many currencies and ensure that your customers have an alternative payment method, just in case the one they use fails.
2. Emphasis on Quality
Indeed, personalization is essential to gain a competitive edge on your dropshipping business but product quality matters as much.
It does not matter how personal your products get; you will still lose customers if they are not happy with the quality. Since the supplier is in charge of the product quality, make sure you choose them wisely. Avoid those who provide low-quality products.
Before committing your services to any supplier, make sure you test them first. You can do so by ordering their products to see what they have on the table. Of course, that will come at a cost, but it is a small price to pay to secure quality products for your customers.
Dropshipping personalized products can be so rewarding if you do it right. It is all about being unique and more open to new business ideas than your competitors. Creativity is the key to making it in this competitive industry.
Use these tips to take your dropshipping business to the next level, and feel free to include other strategies to maximize your advantage.