The three areas businesses rely upon for success are productivity, collaboration, and communication. That’s where Google comes with various products that companies must have integrated for excellent results. Leveraging the power of products provided by Google, small and large businesses can mark their presence across the globe and, needless to say, generate huge revenue. Read about these top ten Google Products for Business you should be using immediately.
Top 10 Google Products for Business You Should Be Using
There are a plethora of Google Products for Business to use right from cloud search engines, emails, analytic metrics, and cloud storage solutions that can extend your reach and establish a global market.
We must begin with this since almost every business uses professional Google Workspace. This includes access to multiple tools such as Google Meet, Google Slides, Google Sheets, Google Drive, Google Calendar, and Google Forms.
Google Workspace is widely used for creating and sharing data, statistics, and reports only across the accounts on Google associated with the company.
When a business gets on the Internet, it is essential to analyze the traffic and visitors for valuable consumer insights. These statistics can help with multiple conclusions, such as how users behave and navigate in the website, whether they are clicking on action buttons, understanding conversion metrics, or for how long they stay.
For this, Google Analytics helps companies understand the effectiveness of a website’s presence on the Internet and whether it is catering to business goals.
For example, websites in ecommerce can understand what products are frequently being visited and clicked on for their subsequent offer campaigns.
For the sake of digital marketing, businesses can make use of Google Ads that help them target a particular set of audiences, geographies, and common keywords that will redirect users to their services.
Creating a successful marketing campaign through Google Ads includes requesting texts, media, images, and videos across multiple websites and search engines as an advertisement. This can help businesses compete against other companies and redirect consumers to their business by bidding for the right keywords.
Google My Business
Google My Business is one of those free tools businesses can use to make their online presence visible. It contains all the necessary information that a customer may require to communicate, such as contacts, services, timings, prices, addresses, and websites.
The users can also put their reviews for the services and offer testimonials for brand building.
Businesses of all scales are always involved in brainstorming for new ideas and breakthrough discoveries. Google Keep is their go-to tool for note-taking purposes. Features of this product include real-time note-taking amongst colleagues, sharing the notes in texts and different media formats, and including voice notes.
To make things even better, these notes are compatible across multiple other products by Google. So, we better keep the ‘Keep’ as an excellent resource for your research and to-do lists.
Who doesn’t want a business that expands overseas and gets global recognition? This freely available tool is called Google Translate, which can provide translations across 108 languages, including regional fonts and pronunciation.
The best features of Google Translate include translating images, offline language support, and instant translation while someone is speaking.
Google Cloud Platform
Google Cloud Platform, called GCP, provides services such as Compute Engine, Kubernetes, Cloud Storage, Cloud SQL, and Big Query. Through the VMs offered, businesses can run their application, have scalability with data, manage storage, and retrieve data efficiently.
For most applications working on complex computing technologies such as AI, ML, IoT, and cybersecurity- GCP is a trusted product for businesses in terms of pricing and utilization.
Google Merchant Center
Google Merchant Center is equivalent to a boon for businesses venturing into Ecommerce, which has the Internet as their backbone of operations. This product has an in-house catalog and inventory of items displayed across Google Search and Images.
For shopping enthusiasts, Google Merchant Center in-houses the products by businesses and provides accurate pricing, description, and images. Organizations can further run campaigns and offers by tracking the insights and customer engagement on products and have data-driven insights.
Google Cloud Search
With all those files and documents bulked up in one storage space, finding the right one when needed can be tedious. This product by Google, called Cloud Search, integrates seamlessly with your Google Workspace and provides results based on user queries.
Businesses can now efficiently retrieve relevant documents using simple queries across multiple products offered by Google.
Google Chrome Enterprise
Businesses today can only operate by heavily relying on the Internet. While browsing is fun, it can invite malicious malware into the system if a misguided redirect occurs with web pages.
Google Chrome Enterprise can be used to overcome this issue and ensure that employees are browsing safely within the organization’s network.
A central administrator can set policies through the enterprise console while surfing Chrome. This product also features protection from online threats by scanning for malware and spyware, providing a brand user interface, and dedicated support from Google.
It is a powerful browsing solution for businesses to increase productivity and ensure infrastructure security.
More Google Products for Your Business
If you think the products and offerings provided by Google end here, then you might want to read some more here:
Google Web Designer: Helps to create multiple design elements and videos in HTML5 for aesthetics and enhanced user experience.
Google Domains: Helps your business get an online presence with affordable domains and 300 unique TLDs.
Google Business Messages: Connects the bridge between customer inquiry and seller directly through Google with a set of frequently selected questions.
Google AdMob: Helps businesses generate revenue through ads inside the application.
Towards the Conclusion
I hope you liked our article on ‘Top Ten Google Products for Business you should be using.’ With easy streamlining, managed operations, and improved connectivity, businesses can reach new heights and have a broader audience to cater to.
If you, as someone who owns a business or is working hard to make a business successful, you should try integrating these products and see the magic for yourself. Let us know your insights in the comments below.
Author Bio: This article has been written by Rishika Desai, B.Tech Computer Engineering graduate with 9.57 CGPA from Vishwakarma Institute of Information Technology (VIIT), Pune. Currently works as Cyber Threat Researcher at CloudSEK. She is a good dancer, poet and a writer. Animal love engulfs her heart and content writing comprises her present. You can follow Rishika on Twitter at @ich_rish99.