Top 10 Content Marketing Strategies for 2024

Running a business today involves more than just offering unique products—you need to set yourself apart through practical marketing efforts. Captivating content can help you do just that. It can attract and retain customers, fuel sales, and unlock growth opportunities.

Here’s some food for thought: studies show 29% of people read blogs once to four times a month, with 18% indulging daily. Video reigns supreme as well, with 66% of consumers turning to product demos, reviews, and explainer videos to learn about brands and products.

Once you take advantage of these strategies, you can boost your online presence and engage your audience more effectively.

In this blog post, we’ll unveil the top 10 content marketing strategies for 2024 to inspire you to put your brand in front of millions and convert them into loyal customers.

Must-Try Content Marketing Strategies for 2024

The world of content marketing has changed so much through the years. Below are some leading trends you can build on to improve your marketing efforts.

1. Artificial intelligence-powered personalized content.
   
   Gone are the days of one-size-fits-all content. Marketers nowadays use AI to analyze user data and preferences to tailor content recommendations and experiences.
   
   For instance, if you run an online clothing brand, you can use AI to make product recommendations based on a user’s past purchases and browsing history. This level of personalization can increase engagement and conversion rates, creating a more customized and satisfying user experience.
   
   
2. Short informative videos.
   
   Platforms like TikTok and Instagram Reels are shortening attention spans, so it’s crucial to captivate viewers with snappy but informative videos. However, there’s no rule of thumb for this type of content—it depends on the platform.
   
   For example, Instagram Reels should be 15 to 60 seconds, and TikTok videos should be seven to 15 seconds. If you’re uploading to YouTube, aim for videos at least two minutes long, or 10 minutes if you want to monetize them.
   
   
3. Multi-channel presence.
   
   Savvy marketers know it’s better to reach your audience where they are rather than trying to bring them to your website—as it eliminates an extra step for them. So, don’t just focus on your website—expand your reach across various platforms like social media, email marketing, and industry publications.
   
   This way, you can tailor content to each platform’s strengths, like in-depth blog posts on your website and quick tips on social media.
   
   
4. Interactive content.
   
   Quizzes, polls, and interactive infographics keep users engaged and encourage active participation. This type of content can also provide valuable insights into user preferences and behaviors.
   
   For example, Philippine-based bank BPI has a quiz that helps people find the right savings account for them. After finding their match, BPI provides a button for users to sign up for the recommended account.
   
   This interactive content simplifies the process for customers, allowing them to choose the best option based on their preferences without needing to visit a banker in person and start from the beginning.
   
   
5. Voice search.
   
   As the use of smart speakers and voice assistants grows, optimizing content for voice search is essential. This involves using natural language and answering common questions directly within your content.
   
   For instance, if you run a recipe website, you can optimize your content so users can ask, “How do I make chocolate chip cookies?” and get a concise, voice-friendly answer. This approach helps capture traffic from voice search queries and enhances overall accessibility.
   
   
6. Social media as a search engine.
   
   Social media platforms like Facebook, Instagram, and TikTok are no longer just for sharing personal experiences—they’re also for searching products and brands. For instance, someone looking for staycation ideas can turn to TikTok for detailed recommendations.
   
   This trend allows you to engage with users directly where they seek information. You can participate in community groups, use relevant hashtags, and post as many details as possible about your offerings to increase your organic reach and close more sales.
   
   
7. Employees as brand ambassadors.
   
   Many companies are realizing they can find ambassadors within their circles. Hence, the growing trend of employee advocacy, where employees use their personal channels to promote their company. This can help you save costs and build trust through authentic, relatable endorsements.
   
   Encourage your staff to share company news, product reviews, and behind-the-scenes glimpses on their social media. You can also provide training and resources to ensure their content aligns with your brand voice and messaging.
   
   
8. Viral content marketing.
   
   Virality is everyone’s game in marketing today, whether it’s good or bad. Creating content with the potential to explode online can significantly boost your brand awareness.
   
   Want to try it out? Focus on content that is humorous, heartwarming, or sparks curiosity. This could be a funny skit related to your industry, an emotional customer testimonial, or a visually stunning infographic that gets shared widely.
   
   
9. Behind-the-scenes content.
   
   Beyond well-produced product demos, companies nowadays are also sharing behind-the-scenes (BTS) videos of their operations. Take freeze-dried candy business Candeeze, for example. Many of its BTS videos on TikTok have garnered millions of views because its customers enjoy watching how they make and pack candy.
   
   What can we learn from this? BTS content can humanize your brand and help you connect with your audience. It can be as simple as a video tour of your office space, employee introductions, or even a “day in the life” vlog showcasing a typical day at your company.
   
   The key is not to overthink it; customers enjoy authenticity more than scripted content.
   
   
10. Live streaming.
    
    Live streaming isn’t just for gamers anymore—businesses now use it to showcase products and answer customer questions in real-time. The opportunity is evident; In 2023, live streaming reached 28.5% of internet users worldwide, showing its growing popularity.
    
    That said, consider hosting live Q&A sessions with industry experts, product demonstrations, or even behind-the-scenes live streams of company events. Live content allows viewers to interact directly with your brand, creating a more personal experience.

Why You Should Avail of Content Marketing Services

Hoping on a marketing trend is not easy, especially if you don’t have the proper knowledge and resources. To save time and money, consider availing of content marketing services from an established agency to assist you.

1. Gain access to the latest content marketing expertise and tools.
   
   A content marketing agency lives and breathes the ever-evolving content marketing landscape. It has access to the latest tools and technologies, such as AI-powered content creation platforms or cutting-edge analytics software.
   
   They can ensure your content stays fresh and relevant and leverage the newest trends to maximize reach and impact.
   
   
2. Focus on data-driven content creation.
   
   Data is king in content marketing. An agency doesn’t just create content; it analyzes its performance and uses data insights to optimize your strategy. It tracks metrics like website traffic, engagement rates, and conversions to ensure your content is truly driving results for your business.
   
   
3. Get comprehensive audits and recommendations.
   
   Unsure of where your content marketing stands? An agency can conduct a thorough audit of your existing content and identify areas of strength and opportunities for improvement.
   
   Based on its findings, it’ll develop a customized plan with specific recommendations to elevate your content marketing efforts and achieve your desired goals.
   
   
4. Free you for more growth opportunities.
   
   Consistently creating high-quality content can be a time-consuming task. Fortunately, hiring an agency frees you and your team to focus on what you do best—running your core business. It can handle the entire content creation process—from ideation and research to writing, editing, and distribution—while you focus on growth strategies.
   
   
5. Offers fresh perspectives and unique ideas.
   
   Sometimes, internal teams can get stuck in a rut. An agency can bring a fresh perspective and a team of creative minds to the table. It can challenge your existing assumptions, develop unique content formats that resonate with your audience, and help your brand stand out from the crowd.

Invest in High-Quality Content Marketing

The content marketing landscape constantly changes, and as a business owner, you must stay on top of them to stand out and build a loyal customer base. Follow the strategies above to improve your content marketing efforts and reach a wider audience.

However, challenges arise, whether they are external or internal. If you have limited time, staff, or resources, consider partnering with a content marketing agency. With their help, you’re free to focus on other areas of your business while ensuring your marketing continues to churn.