Enter the heavyweight champion of the digital advertising world: Google Ads. Google Ads is unparalleled for search-based advertising and capturing high-intent users. But how does it really stack up against the myriad of other advertising platforms vying for your attention and budget? This article isn’t just …
More than 70,000 search queries per second occur on Google. With most searchers performing up to 4 searches a day. As the largest search network in the world, it’s a no brainer that online retailers should be advertising on Google. Maximizing their visibility using Google’s advertising …
PPC (Pay Per Click) is one of the most effective methods to promote your business in the digital world. In this method the advertiser places a PPC advertisement on the supported platforms like Google AdWords, Facebook Ads, Bing Ads, etc. and only pays for every click …
The vast majority of online shoppers begin their searches on either Google or Amazon. Amazon actually leads in this department, getting nearly half of all the traffic. Of course, this doesn’t mean that you need to ditch your Google campaign, nor should you. Google maintains a …