Businesses always seek opportunities to do something different from the market. There are multiple ways through which they have been continuing the legacy of uniqueness. However, with the improvisation in technology and with the improvement in business conducting means, the mode of uniqueness has taken a shift and today consumers look for something interesting that is entirely different from the clichéd strategies used mainly by the market.
To add on to this, the invention of mobile phone apps has brought a huge revolution in the market. According to GSMA, the users of the mobile phone will expectedly reach 3.8 billion people in 2021 and the number only seems to be growing in the following years. Down the lane of mobile phone usage, there is an estimated growth of a hundred million in the coming years. There are around 1.85 million apps present in the market right now for people to be entertained from only for iOS. For Google Play Store the number is 2.56 million.
There are multiple types of mobile apps used and downloaded by people, for instance, according to Statista, the number of mobile game apps downloads worldwide was 15.2 billion, out of which 12.4 billion downloads were on android phones. Any game app development company must have earned huge profits since the day it was launched in the market.
Keeping all those statistics in mind, it is a huge opportunity for businesses to lead the market with differentiation. They can create a mobile app for their respective market and genre and be accessible to people from around the globe. Other than that, to highlight the importance of business apps, here are five advantages of mobile app development for a business.
1. It Brings Differentiation
As demanded by the customers, a business mobile app will bring the key differentiation to the business. The business will stand out of the crowd and will be on the top list of consumer’s choice.
An app means that the business will give its customers a separate virtual shopping place where they will not be distracted by any other brand nor will there be any other competitor to steal its customers. In all possible ways, an app will make a business differentiate from others.
2. It Enhances Customer Engagement
The marketing expert Philip Kotler says, “Customer is the King”. This means, that no matter what the circumstances are or what the business is, customers should always be prioritized and given importance to. They are the major driving source of any business hence to satisfy them is the achievement for a business.
A mobile app for the business will increase customer engagement because of the ease it brings to people when they want some products. Nonetheless, a business can reach to as many customers as it wants through the app.
3. It Will Revolutionize Retailing Experience
Retail businesses are the ones who usually have the most clients. If a retail business wants to rule the market, it needs to do something revolutionizing and a mobile app will do that for them. The customers will be delighted with the fact that they will be given the app that will create a better shopping experience for them. This way customer relations will also be stronger.
The business will also save a huge amount of money on warehousing by using a just-in-time inventory system that does not require inventory before-hand, the only time when inventory is needed is after the order has been placed. The business can get that directly from the supplier and deliver it to the customer right away.
4. It Gives an Edge Over Others
A mobile app will make any business prominent in the market with its features and popularity. A business will have an edge over other competitors in the market. It will also have a powerful impact on your customers that as a business you think out of the box and you are futuristic.
With the help of your customers, you will also be getting fame through word-of-mouth marketing where words are enough to spread good about your business.
5. It Will Create Awareness About the Business
An app present on the web will one way or the other appear in front of the people and it will stay in the viewer’s mind either consciously or subconsciously. If a business is willing to create awareness about its existence an app will be the most appropriate thing to create.
It will be available to your people at any hour of the day, it will be accessible to the customers, and in fact, it will attract potential customers towards your business. People will also recognize your brand more instantly than any other brand. It will increase the attention span of customers towards the specific business as well.
Also Read: How To Build Your Own App: Step by Step