Whether you own an ecommerce platform or a corporate website, you cannot deny the significance of search organic traffic to grow your business. Although, there are tons of paid marketing channels that can be capitalized to gain potential customers but organic traffic being so highly relevant converts more than paid ones. Plus, the most spectacular thing about search organic traffic is that you have to put a small emphasis at first but it assists you in achieving long term benefits. And, this can be attained by focusing and practicing on a smart SEO strategy that puts you in front and aid in meeting your goals. So, let’s kickstart your search engine optimization rankings into high gear by following these exclusive seven ways. Take a look!
1. Content Marketing
Content can be a huge difference in being a deciding factor behind your SEO strategy success. When used wisely and smartly, content marketing can yield positive impact in creating more organic traffic to your landing pages. Thus, it help you get more customers by helping your website ranking higher by putting it front to audience of relevant interested. This strategy is quite useful in getting more shares and more visitors by carving high-quality and targeted content.
2. Local SEO
Undoubtedly, local SEO is the best strategy to target if you’re a small business or a startup. In the wake of a low marketing budget and resources, local SEO still can help you attract customers locally due to local search intent feature. All you have to do is optimize your target pages with local search keywords with area, city in the most appropriate pages. And, you will see a huge difference in both organic traffic and eventually more sales.
3. Social Platforms
Social signals have a greater role to play in getting more traffic to your website. Search engine like Google uses social signal as one of the factors for ranking the websites. So, it is important to focus on making your content as phenomenal as possible to create a buzz and ultimately gain more social shares. You can also share your content on social media using your social pages. Definitely, it will entail massive benefits for keeping the flow of traffic to your website.
4. Influencer Marketing
Influencer marketing can be another area that could help you drive search traffic. By connecting with influences with great following you can expand your exposure by building brand awareness and recognitions. So, people get to know more about your product and services. So, they can directly visit your website by putting your brand name. Also, you can directly promote your website URL so; people can directly visit your website.
5. Use Link Building
Link building is one of the crucial search engine ranking factors use to decide the websites ranking in search engine result pages. You should build quality and highly relevant links to your website to get more and more organic traffic.
6. Build Awareness
There is no question that brand awareness is closely linked with website traffic. When people are acquainted with your brand and they are aware your online store or website exists – they can simply land on your website without googling. Hence, it is important to frequently put your brand name among these people. Once they become familiar with your business, they have all the reason to visit your website. And here is your chance to turn the visitors into loyal customers.
7. Grow Up your Email List
Email is itself an incredible technology to communicate almost instantly. Now, it has almost turned into an amazing marketing tool as well. To start working with it, you need to build a list of contact of people who are relevant and interested about your business and what it offers. They could be your visitors or people from social media – once they are on your list, you can start targeting them repeatedly with relevant posts and thus gaining traffic to your landing pages.
While these techniques when used in a combined form can offer a huge impact on search traffic, you should focus more on creating and implementing a long term strategy that pour significant benefits for your business. And, SEO here can be one of those areas that cannot be neglected anyway.