The growth of Tiktok in the past 5 years has been tremendous. Tiktok is now the 7th most used social media app. However, when it comes to Tiktok, views are everything. Whether you’re just getting started or have posted a few videos, views mean everything.
Now the big question is how to get more views on TikTok. According to research, over 48% of Americans between the age of 18-30 have used Tiktok. This just goes to show the importance of TikTok for marketers.
You can get more views on Tiktok by using Hashtags, quippy captions, trending sounds, keeping it short, and much more. Join me as I show you the steps to get Tiktok views.
Why Views Matter On TikTok?
While all social media platforms require engagement, for Tiktok, views are crucial. You’re not going to grow your Tiktok without views. Different social media platforms measure views differently.
For Tiktok, every second spent watching a video is counted as a view. You’re not going to click play and leave after a few seconds and have more views.
Tiktok is quite strict when it comes to fake views. It features a special completion metric that measures how long one watches the video to the end.
So, what counts as a view on Tiktok is quite different from other social media platforms. When a viewer comes back or a video loops, then that is counted as a new view. Most marketers are frustrated because Tiktok works differently from Facebook or Instagram.
In the post, I will share tips to get more views on Tiktok.
What is TikTok?
Before we get started, let’s understand what Tiktok is. Tiktok is a short-video sharing platform. The platform allows users to create and share short 15-second to 3-minute videos on any topic.
In simple words, Tiktok stands for real short videos. It is a platform that offers people a chance to share their feelings and get to express themselves. This can be done in the form of comedy, singing, lip-syncing, dancing, and much more.
It’s a Chinese Networking company that was first released in 2016. The app is available in over 40 languages.
Why Use TikTok for Marketing?
Most businesses are using Tiktok for marketing because of its huge following and user-generated content. The platform has Tiktok Influencers just as there are Instagram Influencers. It is a less salary platform with more personalized videos making it ideal for marketing.
Recently, the platform has added Tiktok ads which work similarly to Facebook paid ads. Unlike most media platforms, Tiktok has more diverse content. Additionally, there are pretty high chances of content going viral on Tiktok than on other platforms.
This typically makes it a great choice for marketers that want a wide reach. Furthermore, the platform is still new and not saturated with Tiktok for business launching in 2020.
Overall, there are great opportunities for business in Tiktok.
How to Get More Views on Your Videos on TikTok
Now, we get back to our main topic. How do you get more views on your videos on Tiktok? I’ve already shown you why views are everything on Tiktok. Join as I discuss 5 tips to help you grow a following on Tiktok.
5 Tips To Help You Grow Your Following on TikTok
Add Hashtags To Your Videos
One of the best ways to get your videos to be seen more is by using hashtags. Tiktok features an algorithm that identifies hashtags. Hashtags allow users to search and find content.
On the Discover tab on Tiktok, you’ll find a trend section where trending videos are listed with hashtags. People are more likely to watch your video several times when it has a hashtag.
Take on a trending topic in your niche and create a hashtag for your video. Make it a challenge for the trending topic.
Keep It Nice And Short
Viewers love great content but are always limited on time. You want to make sure the video is nice and short. I’ve already told you the importance of completion in Tiktok. While views are great, you want the viewers watching the video to the end.
Shorter videos have higher chances of being played repeatedly as opposed to long videos.
Use Trending Sound Effects
TikTok will show your video to users that have watched a video with the same trending sounds. Get a trending sound and use it on your video. Trending sounds work more like hashtags. Be on the lookout for trending sounds that you can incorporate in your video.
On the create button on Tiktok, you can discover trending sounds. Click on the added sound and find the top trending sounds.
Know Your Audience
You need to understand your account and its geographical settings. What content performs best within that area. It’s important to understand how Tiktok works. Tiktok will first show content that is close to the user.
Location is a critical factor when creating new videos on Tiktok. Analyze the popular accounts within your community and see what they post. Look at their hashtags, references, and formats to have an idea of what to create for your audience.
Promote Your TikTok Or Use An Influencer
You can greatly increase your audience by bringing in some new voices into the video. Get a special guest with a big influence to shine some light on your content.
Apart from using an influencer, you can promote your video across multiple social media channels. Spread the word by mentioning the video on Facebook, Instagram, Twitter, and much more.
You can take it an extra mile by asking your followers on other social media channels to follow you on Tiktok.
These are just a few tips to get you more views on Tiktok. However, there is a lot more you can do from creating amazing content to posting at the right time.
The metrics keep on changing so be sure to keep learning new tips. Focus on quality and upload multiple videos a day. Also, make sure you caption every video.
That’s it from me! Getting more views on Tiktok is a lot easier when you know the tips above. How has been your experience on Tiktok? Try out the tips above and tell us the experience. You can be sure of getting more views and growing a loyal following on TikTok.