It does not matter whether you are running a business, offering a professional service, looking for freelance gigs, or trying to connect with other professionals to get ahead in your career; there is no platform bigger than the internet. The internet boasts an impressive outreach, with around 4.9 billion users globally, and offers a fairly level playing field for all.
That is right; aside from giving you access to two-thirds of the world’s population, the Internet, as a tool, is surprisingly democratic. While most media require a huge investment to market through traditional mediums, the same is not true for the Internet.
This is why digital marketing has gained momentum at such a fast rate. While there is a huge barrier to entry if companies or individuals want to advertise through newspapers or television, the cost is minimized drastically with the Internet.
The Digital Marketing Reset
It would not be wrong to regard the breakthrough of digital marketing as a major reset for marketing in general. With more and more people using the internet and getting information, promotion, and news from online sources, traditional media has taken a backseat.
The digital marketing industry is currently valued at $321 billion. Furthermore, it is expected to reach $671.86 billion by 2028. Projections indicate that successive generations are increasingly using and being influenced by online media, like social media platforms.
So, if you seek effective yet affordable promotion, the answer is simple; create an online presence. Make a website and link it with other social media platforms for maximum exposure. This strategy suits small businesses and professionals, such as lawyers. As a lawyer, you can directly reach out to potential customers who may require your services.
But what if no one sees your website? There are millions of websites on every subject under the sun. So, how do you get attention? The answer lies in search engine optimization.
Using SEO to Rise the Ranks
Even with the best website, it is not guaranteed that you can advertise your business or service effectively. You want users to find the website of the law firm and get in contact with you. However, the issue is that users will likely see many different websites.
The reality is that most people who log on to the Internet use a search engine to guide their browsing online. Over 90% use Google to search for what they are looking for. Around 75% of all users never go beyond the first page of a search engine. This means that getting your website to rank high and appear on the first page is a high priority since it increases the chances of getting users to click on your website.
Professionals, such as lawyers, need to be on the top of the SEO rankings since it indicates the kind of service they provide. While paid SEO has its utility, SEO provides a brand or an individual with longevity. Online traffic is largely dependent upon SEO.
SEO increases visibility and provides longevity as long as the content is kept up-to-date and relevant. It provides an impressive return on investment (ROI) as SEO costs very little compared to paid advertisements.
The most important aspect of SEO is that it attracts relevant customers. If a person is looking for a personal injury lawyer in Texas or a divorce lawyer in New Jersey, Google will direct them to the appropriate law firm websites. As a result, the chances of turning clicks into sales are much higher.
Using SEO to Promote Your Law Firm
SEO requires research and consistent work. It is not enough to have a well-designed website. Here are some ways to increase SEO organically:
Develop a Well Designed Website
A website must have certain elements that make it rank high in the search engine algorithm. A well-designed and user-friendly website makes it easier for users to browse and find what they want.
The content on the website must be relevant and updated. The use of appropriate keywords is the single most important aspect of SEO. Users search based on keywords and phrases, and incorporating these strategically throughout the content is the key to success.
Create a Comprehensive Digital Presence
A website is necessary; however, creating an impactful online presence requires exposure on multiple platforms. Use social media platforms like Facebook, Instagram, Twitter, and TikTok to expand your reach. It helps with customer interaction and enables the creation of a network. Social media allows you to connect with like-minded people and businesses.
Allow for Interactivity
Users prefer an interactive experience. You can make your website interactive by adding a live chat feature. This lets you connect with potential clients immediately and answer their queries in real-time. The feature prevents users from going elsewhere.
SEO is about knowing what customers want and catering to their needs accordingly. SEO for a personal injury lawyer will differ from SEO for a corporate lawyer. It is about learning the customers’ needs and developing a marketing strategy around them. This is why SEO provides the best results. With targeted marketing, you get relevant users.
It is impossible to ignore the impact of an online presence and digital marketing today. The future is digital. SEO is widely considered to be the most crucial element of digital marketing.
SEO specifically is necessary for generating organic traffic that is targeted and has longevity. At the same time, however, it is also important to incorporate paid SEO. Advertising boosts your online presence, while SEO gives it the credibility necessary to remain relevant in the long run. Both elements of SEO, paid and organic, go hand in hand.