August 2025

How Small Teams Can Nail Pitches, Messaging, and Story

Marketing
People working in marketing agency. How small teams can nail pitches, messaging, and story.

You don’t need a big budget to make people care. But you do need to be sharp. Getting your sales pitch to land, your brand story to hold attention, and your marketing strategy to support it all—these are the things that separate the businesses people remember from the ones they scroll past. Most small business teams try to do too much or talk too loud, when what usually works is saying the right thing clearly, to the right people, at the right time. This article hands you concrete ways to do just that.

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How to Increase Customer Engagement Online

How-to Topics
How to Increase Customer Engagement Online

In the current environment, where the digital world is linking individuals more deeply than the real-life sidewalks, online communication has become the basis of any relations with customers. Brands that will be the most successful are those that master the art of true curiosity, encourage dialogue, and recognize their audiences. It is not even about having a fancy site or responding to a comment. It is a matter of being present with value, humanity, and purpose.

Here are five realistic ways that can introduce that element of genuine connection into the online environment, assisting companies in establishing long-term engagement.

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Using Customer Data to Automate Meaningful SMS Conversations

Marketing
Using Customer Data to Automate Meaningful SMS Conversations

In the digitalized world of today, customers want businesses to reach them in an appropriate way that is timely, personal, and relevant. SMS, short, direct messages that instantly appear on people’s phones, is one of the most effective methods of carrying out this. However, random or generic texts are not sufficient. The thing is that businesses should use information about customers in order to trigger personal and relevant messages automatically to make a real difference. When properly applied, automation can also be used to develop recurring and thoughtful conversations that will result in two-way interactions, as well as loyalty and action.

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9 Tips to Optimize Your Salesforce Testing Strategy With Automation

Salesforce
Digital illustration showing automation tools optimizing Salesforce testing with icons of cloud, code, gear, and checklist around a monitor.

Have you lately been fighting challenges with Salesforce’s frequent updates and customizations? This happens with many Salesforce users, and it can cause things to break midway unexpectedly. Manual testing can only go so far, but not very efficiently if your team is growing or your workflows are getting way too complex. So, Salesforce automation testing comes in as a solution.

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