This guest post is by Ankur Kulshrestha of Ficode Technologies.
Ecommerce businesses are easy to set up and less expensive. It has 80% failure rate in running the successful online store. The less relevant traffic is one the important reasons why ecommerce companies fail to achieve their target and become the successful online brand. The Blogging is the content marketing strategy that helps you to drive tons of traffic in very less time. Ecommerce blogging helps you to drive traffic to the store and build brand awareness both offline and online. The blogging platform helps to increase the customer engagement that plays the crucial role in generating sales and earn more profits. The proper strategy can engage your online businesses with customers.
Here are top 5 ecommerce blogging tips that will help you to generate high traffic, brand engagement and loyal customers for your ecommerce online store:
1. Understand the Need of the Customers
The primary aim of the ecommerce blogging is to grab the attention of the customers and set the target audience. So it is necessary to know what’s your audience wants to read before you start blogging. There are two different types of audiences which include potential customers and existing customers.
Mostly the potential customers are targeted by online search as Google search rankings and different social media platforms such as Twitter, Facebook and LinkedIn. The customers are enjoying your post but they haven’t found them compelling to buy your products. So you need to find many other ways while writing to the potential customers.
Existing customers are the one who has already purchased the products from your site. You can also share the post related to your products. Based on the target audience, you can determine where to focus your blogging efforts.
2. Share Creative Topic Ideas
As you know blogging is the most powerful marketing tool for online businesses. You have to come up with the new fresh ideas for the ecommerce blogging. Do Research on the latest topics that can provide valuable information to use your product and services. Following the current events and industry trends is the great way to bring fresh new ideas.
Product description can also provide detailed information about the particular item but it fails to attract customers to buy your product. So if you share the scene stories like product spotlights of your product then your customer can feel encouraged to buy that item. Adding the discount coupon to the end of the post encourage the customer engagement.
3. Use Attractive Heading Title
According to the research, most of the readers will move away from your products & post when your title and headline is not intriguing enough. It means your title and headline makes the potential buyers share, read and comment on your blog posts. While writing the heading the following points you must focus on:
- The title should describe the blog post clearly.
- The title should be short with maximum character count is 65.
- Use interesting adjectives and numbers to grab the user attention.
4. Focus on Visual Content
As per the research, the Visual Content generates better engagement as compared to the written content. The blog post content with the images gets 98% more views. So it is necessary to include the visuals in your blog articles. You can incorporate GIF, images and infographics in your post. You should use high-quality visuals that must go with your content.
5. Create Subscriber List
As you know Email Marketing is one of the best ways to generate sales and online stores. Stats show that email marketing is more effective to attract customers than the social media channels like Facebook and Twitter. Your ecommerce blog is used for building the dedicated subscriber list. It allows building the strong personal relationship with potential customers. To build your email list focuses on following points:
- Offer specific posts such as free e-course, video, eBook and printable, downloadable version of infographics etc.
- Use content locker plug-in to hide some part of the post and ask users to sign up and read the full post.
- Place sign up form at the end of the blog post. As Shopify urges its potential and existing customers to join more than 4 thousand entrepreneurs.
Blogging is the effective content marketing tool for ecommerce businesses. It gives the opportunity to generate customer base that builds your email list. It also creates brand awareness so it is necessary to polish your writing skills and understand the needs of your potential customers.
About the Author: Ankur Kulshrestha work with Ficode ecommerce development company London and managed projects for web design, mobile app development and ecommerce development. His write-ups are knowledgeable and helpful.