To bring new customers, you need to invest money in marketing. Promo codes for new businesses are a way to lower the purchase barrier for potential customers. Since customer addition represents a huge cost for new businesses, this is an easy, effective, and inexpensive way to reduce the time and money you spend marketing your brand. Customers are always in search of offers that will give them more for less. So, new businesses persistently think of creative yet profitable ways to provide them more reasons to make a purchase like the Pa lottery bonus code which provides a relatively unique type of online gambling. With the help of marketing automation, incentivizing customers using promo codes can be more strategic and targeted since all the data and advanced features you need are at your disposal.
In this article, we’ll review some of the practices that can be used by a new business to drive sales and customer loyalty using promo codes.
Target The Right Customers With Personalized Offers
Segmentation and personalization are basic marketing strategies that most new businesses still fail to do. Using the segmentation and personalization features of your email marketing automation platform, you can make sure that the promo code you send would suit customers. For example, you can send customers celebrating their wedding anniversary with a promo code for a special offer to make them feel special and remembered. Review your customers’ transaction history so you could send them a promo code for products and services related to their past purchases – a good opportunity for you to upsell and cross-sell.
Create Urgency Using Expiration Dates
Customers don’t like missing out on a great deal. By using the concept of time, you can force customers to cut their decision-making process and act timely. Use strong phrases such as “Expires Tomorrow” or “Today Only!” to create a sense of urgency. You can even put a timer or countdown next to your promo code so that customers would see that their time is running out.
Send Promo Codes At The Right Time
In business timing is everything. When you publish promo codes, be sure that you are not only sending it to the right customers but also at the right moment. During offseason, use promo codes for freebies or discounts to make your services or products more appealing to customers. In the same way, send promo codes during peak season or holidays to motivate customers to pick you instead of competitors.
Use Promo Codes To Acquire New Customers
Apart from encouraging repeat business or retaining customers, promo codes can also be effective in adding new customers and growing your email list. For instance, you can send existing customers with promo codes, which they can only use if they refer to a certain number of people to sign up for your offers.
Send The Right Type Of Offer
As a marketer, you should keep one thing in mind that now all customers are attracted to discounts, some find more value on items or free shipping. Experiment with the different types of promo codes and offers to find out which promotion suits to your customer base more. Flooding customers with freebies or discounts in the form of promo codes do not naturally result in conversions or sales. Just like any other marketing tactic, you need to plan your promo code.