There are a lot of pages that can be navigated very easily and the experience of users across many devices, informative and engaging content, attractive visuals. These are a few important must-haves if you want to have a successful website. Every minute detail on the website adds to the user-friendliness of the web page.
In a survey conducted by many journals, 40% of the consider the search box to be more important than any other thing. The professionals working in a development company also agree to this fact. The minor search box seems to be a minor component in the design of the website, but this easy functionality, strategic implementation. This can help in the enhancement of ways of extensive utilization of the website. Here are the reasons why search functionality is important:
Simplifies site navigation
For a heavy resource website, a search bar can help you in finding what you are searching for. Supposedly, for a product-rich business website or a properly developed website, it can be a bit difficult for the users to check different pages for finding out what they are searching for. And, very few people have the patience to browse the complete website. The search feature assists the users in finding relatable content by mentioning specific keywords and phrases without navigating across the website, such as the search box in the header WordPress plugin.
As because mobile devices produce nearly 51.53% of the entire traffic origin, you must increase the user-friendliness of your website. A search feature can largely affect the user experience by allowing them to go for a direct search about what they need.
Using search analytics
The use of search functionality is not just with traffic, but it can also be advantageous to you. By integrating it to Google Analytics, tracking your account can become easier. You can then use this information for modifying the content of your page and the hierarchy of the page design. This can be very helpful when you are searching for anything you need.
People are used to availing features to such a great extent that they don’t need to give it a second thought before they start using. The search bar is an intuitive feature. With the increasing competition in the digitalized world, it is not affordable to have a website that cannot provide a basic user experience. This might be a little feature to you, but it can largely help you in reducing the rate at which the website bounces. This is a major feature that must be taken into consideration.
This is all you need to know about the importance of search in website development before you design your website. There are many ways by which you can design a website of your own and it can serve a lot of purposes. There are a lot of other benefits that you can get from using the search functionality in designing a website.