Humans are visual beings, meaning our visual power is the primary sense we rely on. As per scientific research, a third of our brain cortex is in charge of processing visuals. The research has enabled tech groups to form a new pattern of search. They have come up with visual image search online tools. Although, the technology isn’t new, and it has existed for years.
However, in recent years, image search technology has climbed the advancement ladder unprecedentedly. At the start of 2021, it was being said that visual search would be among the dominating search patterns. It’s been six months, and the expectation is certainly meeting its ends. The number of visual searchers is rapidly growing, and it will surely impact the future of search patterns. Many people are predicting that the future of search is about images and not keywords.
Moreover, before jumping into the technicalities and statistics, there is a need to understand what visual search is all about.
What Is Visual Search?
Visual search is quite easy to understand, similar to voice search as it uses voice to generate results; the visual search utilizes images. The visual search is based on advanced algorithms and retrieves similar images. First, the content-based image retrieval algorithm is deployed, matching similar objects, shapes, colors, and other elements to fetch the most relevant results for the users. However, we haven’t reached the point of quantum computing in image search. Therefore, the similarity check is run to locate images that are similar. The search by online image utility works in the same way and fetches out results by matching similar elements. The image lookup tool is also powered by facial recognition and finds pictures of living beings. Now, let’s get to know about the visual search trends to watch out for in 2021.
Visual Search Trends
With the advancement of technology, visual search is also penetrating into the realm of search patterns. However, time had gone by when the search was merely dependent on keyword-based search. Therefore, if you are a digital marketer or an eCommerce store owner, you need to know about the latest trends in visual search.
Visual Conversation with Chatbots
To provide a better shopping experience, you’ll need to integrate visual search with chatbots. Many big guns have already integrated image search features into their chatbots for providing more convenience to their users. In addition, they have either embedded Google image search or other visual search engines to make it possible to generate better results for the users.
Visual Search through Smartphone’s Camera
In the past few years, an online search for products has increased, which has led to the boom in the eCommerce industry. The use of the search by image tool will enable you to simply capture an image of a product and upload it for image lookup results, the image search utility will fetch out the websites and online stores where it is available to purchase. The picture search utility will also help the users to explore similar products over the internet.
AI-Powered Image Search Engines
One of the biggest eCommerce giants, Amazon, has jumped into the bandwagon of developing an image search engine for its users. They have featured a searching browser, which is known as Scout Amazon. The users upload the picture to the search engine, and in return, it shows results of similar products. Therefore, digital marketers need to adapt to the changes and start working on integrating visual image search engines into their websites.
Visual Search and Ecommerce Stores
Visual search has penetrated the domain of the eCommerce industry as well. Now, most users are searching for their favorite products using the image search tools to instantly get access. It is because it consumes less time in comparison to keyword-based searches. The keyword search requires you to come up with an exact phrase for the generation of desired results.
Final Words:
Visual search is certainly making its way into the realm of the latest search patterns. Digital marketers, SEO experts, and eCommerce store owners have to alter their traditional marketing strategies. They would need to optimize their websites, online stores, and other portals with an image search feature to make their products and services more reachable to the users. Now, the time has come for further advanced marketing requirements for reaching out to a wide range of audiences. The younger generations are embracing the new trends, and high-tech companies are also implementing advanced technologies. They are adding up unique and different aspects to their marketing strategies.
Moreover, visual search will grow in the coming future. It will become a dominating factor in the overall search patterns. Therefore, optimizing for visual search is essential and digital marketers need to invest their time and energy. However, the image search engine won’t replace the keyword-based search engine, but it will surely grab a considerable space in the search domain.