In this competitive market, growing any business without applying digital marketing is hard. It became easy due to the invention of various marketing tools.
In this blog post, we have covered the top 10 marketing tools that will leverage business growth. These tools will enhance your online visibility, streamline your marketing efforts, and foster meaningful connections with your audience.
From SEO optimization to effective customer relationship management, leveraging these tools can significantly elevate your marketing strategy.
Top 10 Marketing Tools That Can Leverage Your Business Growth
Let’s explore the top 10 marketing tools.
SEMrush
SEMrush is a powerful marketing tool, similar to Ahrefs that helps in competitor analysis, keyword research, and content optimization. It offers a 360-degree view of your online presence and of the competitive landscape, helping you make informed decisions.
With SEMrush, you can monitor your brand’s online visibility, track keyword rankings, and get actionable insights to improve your PPC and SEO strategies. Its comprehensive database and robust analytics tools are essential for marketers aiming to outperform their competition.Ahrefs
An Ahref is an SEO tool, which helps in keyword research, and backlink tracking. By selecting the right keywords, you can improve the visibility of your website over the internet. It also allows you to prepare an SEO report of your websites, suggesting the changes needed to increase the performance and rank of the website.
Whether you are starting a new business or want to improve the growth of the existing one, it is always a good idea to research your competitors. Ahrefs helps you to analyze the content posted by them so you can post better versions of similar content and grow your business.Mailchimp
If you want to grow your business via email marketing, you won’t find a better option than Mailchimp. It comes with 300+ integrations of SaaS applications, which can be used to improve your email marketing strategies.
Mailchimp offers “ready-to-use” content and social media post templates to boost your emails’ visibility. It also provides analytics for individual mail subscribers, several marketing tools, for landing page design, email marketing, social media marketing, and overall reports for campaigns, including the number of opens, and clicked links, etc.Google Analytics
Google Analytics, offered by Google is the right tool to understand the website traffic and user’s behaviour. It shows the graph of the website traffic in a different timeframe, which helps to analyze whether a business is growing or downgrading.
Mainly, Google Analytics is used to get the website traffic data, and by analyzing that you can improve the business growth strategies. It also allows us to collect data like how much time users spend on the website and, the number of new visitors vs revisitors.
Furthermore, you can check the bounce rates of each page of your website, and increase them simply by improving the on-page SEO.Yoast SEO
Yoast SEO helps in progressing the SEO of the web page. It guides you through the process of making your content SEO-friendly, from choosing the right keywords to ensuring your posts are readable.
In short, Yoast SEO ensures that the content is optimized, by giving suggestions when a sentence or paragraph is too long.BuzzSumo
BuzzSumo is a powerful tool for content marketers. It provides deep insights into what kind of content performs best for any topic or competitor. It also helps you discover the most shared content across social networks and identify influential people who can amplify your content’s reach.
Furthermore, BuzzSumo is perfect for brainstorming content ideas, tracking content performance, and monitoring what’s trending in your industry. With its ability to analyze data on the most engaging content, BuzzSumo enables you to craft strategies that resonate with your audience, making it an essential tool for content creation and promotion.Zoho CRM
The CRM marketing tool offered by Zoho is a powerful tool that helps in sales tracking, lead management, tracking communication, setting reminders, etc. It also allows you to automate the sales task, for example, sending follow-up or reminder emails, which helps in increasing revenue growth.
Zoho CRM also generates reports of sales and provides a nice analytics dashboard, which helps to improve the growth strategies for a business. Moreover, it aids in tracking the progress of business deals, inturn enhancing the focus on particular stages.Sender
Sender is the best SMS marketing tool. It allows creation of SMS marketing campaigns and sending plain text messages in bulk. Sender is free but if you want to use integrated tools, you need to opt-in for the paid tier. However, you can always start running text message campaigns with a free tier.
The tool allows scheduling text message campaigns automation, generate reports, and provide an analytical dashboard to track how many users have opened the message or clicked the link.Canva
Canva is the best free marketing tool for designing templates, and social media posts, making animated videos, business presentations, etc. It contains a collection of pre-designed graphics, images, animations, etc. which can be used directly in the social media post or template through drag-and-drop command.
Canva is a freeware software, fulfilling the requirements of small business. However, if you want to use advanced graphics, you can try the paid version of Canva. The main benefit of using Canva is that you can collaborate with your team while creating a design as 1 account be active on more than 1 device.Buffer
Social media marketing helps to grow a business, and Buffer is one of the best social media marketing tools here. It makes social media management easier, and more straightforward.
The content scheduling feature of the buffer helps in scheduling a single post on various social media platforms. With this, you can publish the post on all social media platforms, at a time, without any delay. It also provides the key analytics of the post, including the engagement rate of the post, etc.
Conclusion
Choosing the right business marketing tool to grow your firm is a necessity. Above mentioned top 10 marketing tools will help you optimize the SEO of their websites to handle social media accounts efficiently.
The tools like Yoast SEO help in content optimization, and Zoho CRM helps to efficiently manage overall business operations. Mailchimp and Sender improve the performance of email marketing the SMS marketing campaigns. This justifies that it is important to use these 10 tools effectively to grow a business.
Author’s Bio:
Jigar Agrawal is Digital Marketing Manager at eSparkBiz. He is passionate about anything related to Digital Marketing. Wants to unlock the world of Technology and Social Media where every day there is a chance of new possibility as well as innovation.