The fact that Facebook receives 1 out of every 5 page views online is not at all surprising now. Nearly more that 50% of all internet users visit Facebook at least once a month. The craze of teenagers, man and woman of all age groups for Facebook and the kind of advertising opportunities it provides to several industries is really commendable.
Today, if you don’t have a Facebook account, then you are part of a very small, diffident and minority group. This has motivated business owners to look Facebook as one of the best advertising platforms. In the world, where internet is the most easily accessible medium, online advertising has become more powerful and cost-effective means of delivering branded messages to the target audience.
Facebook allows you to target your reach so that you can engage with the people who are most likely to be interested in what you have to offer. So it has proved to be the best in reaching and penetrating consumers of all kinds.
Here’s the recently published Facebook infographic by GreatBusinessSchools.org taking a look at the driving forces behind making Facebook the popular most social media site today.