Money makes the world go round. It’s a phrase we have all heard before and we all know that it is very much the case. The bigger you are, the more you make and the more money you have, the more you can do. Money makes a lot of different projects happen while a lot of different projects happen because the people behind them are looking for money. The entire aim of businesses is to make money and line the pockets of the people running them. For businesses to make money, they need exposure and, with a bit of money, you can buy this exposure, whether it be through advertising in important spots or paying for endorsements from well-known names. However, there is so much competition nowadays for people’s money that these ways of getting exposure are getting more expensive and the biggest companies will always be able to pay more than the smaller ones. This creates an obstacle for smaller businesses as the investment required just to get up and running is getting bigger and bigger. It is a vicious cycle because that exposure is needed to increase awareness and, in turn, increase sales. Another classic business phrase springs to mind – you need to spend money to make money. However, there are plenty of new businesses which are just getting started and making quite an impression as they have found a different and very effective way to get exposure on a large scale without having to invest anything. So what is their secret?
Their secret is Instagram
Businesses are descending on Instagram at an astounding rate as many of them are seeing the benefits that come from engaging with the hundreds of millions of users on this social media platform. Instagram offers people the chance to connect with others anywhere else in the world. This is because Instagram, unlike other social networks, encourages its users to focus their content on visual concepts with less text input. In this way, people can understand user’s content by taking in the images they see and comprehending them quicker than any written explanation. Instagram harnesses the power of images and, through this, people from all around the world are able to overcome linguistic and cultural barriers. This and the site’s instinctive layout and easy-to-use format have led to a huge swell in its popularity and just last year it celebrated reaching one billion active users.
These are the reasons why users like Instagram but why do businesses like it? In addition to the vast number of users based in numerous different countries, the online behaviour of Instagram users has caught the eye of many businesses who are looking for new ways to connect with their customers as well as promote themselves to potential new ones. Studies have shown that 80% of Instagram followers follow at least one business. Instagram also offers the best rate among all social networks for user engagement, with its own rate dwarfing that of all the competition. These are just some of the most pertinent facts revealed that suggest it is a positive place for you to promote your business.
How to get likes once you are on Instagram
As we mentioned above, money makes the world go round and in the world of Instagram, that money is known as likes. Once you get more likes, your profile will become more popular and you will have more people looking your way. If you are doing this because you want to promote your business then it’s a good thing as the more attention you get, the more likely you are to sell more of your products and services. The easiest way to get likes is to focus on providing people with content that interests them. When you start out, it will be hard to get people’s attention so the use of hashtags will go a long way. Look up the most popular hashtags and see if any of them are relevant to the content you post. Additionally, you should use as many hashtags as you desire; don’t feel that you are limited to just a few. The ideal number is eleven. Within those eleven, try mixing a few general ones with more specific ones and don’t be afraid to try introducing hashtags of your own. If they become popular, they can set you on the path to superstardom. Once people search for these hashtags, they will find their way to your profile and can give your post a like. Using locations is another way that can get likes for your content as it will make your posts more visible for people in your local area.
You can also pay for Instagram likes
Another way that you can get more likes for your Instagram page and begin the process of expanding your reach is by paying for them. There are numerous websites online which offer you the chance to buy Instagram followers and likes from real profiles. Have a look at them and check out their deals. It is one way to guarantee likes for your profile and content and set you on your way to getting more. Of course, once you get more attention, you are going to have more chance of selling your wares to potential new customers so the principle of the other phrase we mentioned before – you have to spend money to make money – can be applied.
You’ll also like to read: How to Make Money on Instagram