It’s all about natural backlinks. When a blogger appreciates your work and mentions a link to their favorite post on their website, you get multiple benefits:
- More attention;
- More natural traffic;
- Appreciation and recognition as a professional;
- Proof of use of your service;
- More monetization options.
Sometimes, people forget to add a link to your brand name or mention a competitor because their website caught attention first. You can fix that with some analysis and amazing communication skills.
To support your purpose, we’ve gathered 7 secrets of natural link building.
1. Build Relationships Before Links
When contacting a blogger, journalist, or webmaster, you can’t just say “Hey there, add my link.” While sometimes this may work, most of the time you’ll need to build a relationship first. This means making compliments to them for their content, but not too obviously. You also have to know how to slide smoothly into the topic of getting a backlink.
Make it honest and genuine, and don’t think that people owe you something. Such an approach never works, and if a person is addressed in such an arrogant manner, you won’t get even a brief mention in a positive light.
2. Make Use of Link Building Services
Using link building services won’t get you penalized if you work with a reliable company. All links will look natural and the posts will actually be of high-quality, bringing useful information to the readers and traffic to you.
Consider having at least one great service and several writers for the best team. It will save you when other strategies won’t work or if you’re a beginner.
Read reviews online, see if the bonuses and benefits are sufficient, and add a link-building service to your army today!
3. Don’t Hesitate to Contact Webmasters
Many people fail to build half of their links because they are embarrassed to contact webmasters and ask for a favor.
Never be afraid of such things. Proper communication can go a long way, saving you tons of money, time, and effort. If you’re not good at writing well-structured letters, hire a marketer and a professional copywriter to do the job.
But get it done.
4. Have a Working Pitch
Every deciding email to a webmaster or blogger needs an irresistible pitch. Something that makes your products or services more beneficial than competitors’. A phrase or two that shows how much use you bring to your readers and how people can benefit from reading your blog or buying your stuff.
It shouldn’t be aggressive, because no one likes aggressive marketing anymore. Write something that would make you want to visit your website if you didn’t know about it before.
There are many guides and tips on writing a business pitch online. You can use them if the task seems too daunting.
5. Make Quality Content
Content is the most important thing on any website. Then there goes design, and then – marketing. Why so?
Because if you put marketing first, people will come to the website but leave soon after because either the design isn’t responsive or neat enough or the articles aren’t useful.
So, if you have problems with a marketing campaign, even though the team is using the latest strategies that are guaranteed to work, take a critical look at the website. Ask existing readers and customers for honest feedback, and don’t get frustrated when you read it.
While some comments may seem too aggressive or rude, understand that some people can’t write a constructive critique.
6. Promote Content on Social Media
Social media is the main party place for anyone who wants attention. Analyze your target audience and choose the website where they “hang out” the most. Put effort into online promotion on Instagram or Facebook, and you’ll definitely get some backlinks.
Catering to bloggers and journalists while promoting is another great idea. You’ll get to know many people that may bring you high-quality backlinks in the future. Make your brand’s name and your website known to the audience!
7. Analyze Blogs to Utilize Strategies
Some of the best link building strategies involve analysis. Before writing to a webmaster asking to substitute a competitor’s link with yours or adding a link to an existing mention, you have to find those sources and articles.
Online tools like Google Alerts can help you greatly. You only have to provide your email and words of which you want to be notified. Google will analyze the results for you and send letters when a mention of your website, brand, name, products, or industry terms appears online.
Start incorporating these principles into your link-building strategy, and you will not recognize your profile in a couple of months!