When it comes to your unique selling proposition, the product and the content are not all that matters. Sometimes, the channel that the offer comes through is just as important. Picking the right platform, the right format and the right audience can make a difference between …
Connecting with influencers can work wonders for your brand. Well-known brands such as Nike, HP, and even less sexy brands like Volvo, have reaped the benefits of influencer marketing. So, how can you get ahead with influencer marketing? When connecting with an influencer, the skill of …
Brands today face quite a challenge due to the Coronavirus pandemic, especially now that lockdown and other risk factors have forced companies and brands to create a more digital approach to conducting business. However, just because the Coronavirus pandemic has slowed down sales and made it …