In recent times many companies are utilizing Social Media to promote their products and services online. In this field the job opportunities are also increasing more nowadays. Some people have turned as professional part-time bloggers for whom the interestingly started hobby has changed as income earning opportunity. Besides blogging work, leveraging social media sites like Twitter, Facebook and LinkedIn etc for online marketing is an integral part for bloggers.
What is Social Media
Social Media is known for online portal, community, technology or any software application, it to illuminate, manage, to organize, to share, to reuse the contents. In the recent past some of the bloggers are used to personally perform such duties and now this has shaped as an organization with job opportunities to perform such tasks on behalf of companies to come up. The companies on behalf of their clients will propagate. The companies will utilize the services of social media to fulfill their objectives such as product launching, lead generation, online reputation management, improvement of sales in online stores, for creating a community for a brand etc. The staff working in these organizations will feel and do all this work with joy.
Why Companies Interest Social Media
Nowadays many companies are showing interest on Social Media. The people will have chance to express their opinion through social media on the product of a company they’re using or about the services obtaining form these companies. Also they will get inspired by the discussions that take place in social media sites about any product or service offered by a company. Wipro, Hindustan Unilever, Infosys, Maruthi like organizations are competing in this issue with foreign companies. These companies are spending maximum amount on new propagating channels. The star network who is having channels like Star Plus, Star One, Channel 5, to expose their identity in social media sites are getting the services of Social Wavelength organization.
In recent time search for campaign became very popular and thus ad campaign was conducted for Nokia N97 in Facebook. Social Media company Bloggers’ Mind is conducting such campaigns and also extending the necessary services such as to read conversations taken place online connecting to various company products, to understand and to analyse. It is important to understand as to how the respective brands wants to engage their audience. Some brands will spare for entertaining, some brands spare for discussion and debate and some others will like to track the online trends. Social Media will play an important role to increase the understanding on a brand.
The actors, cricketers, chefs, spiritual guru etc are favoring social media to get connected with their loving people. They will share with them their tour schedule, their opinions on various topics, the new programs taken up and upload their pics etc all through social media. Now social service organizations, private educational institutions, museums, art galleries are patronizing social media for their popularization and to get in touch with others. Various trade associations and informal societies are also following the same social media way. It’s mainly because of reason that it incurs less expenditure and will earn more revenue. Who can’t bare the rates of print and electronic media are taking advantage of social media.
Various companies are patronizing social media to continue the relationship with their old customers and to attract new customers. Some of the organizations are utilizing the social media site like Facebook, Twitter, Blogger, Scribd, YouTube and Flickr. Newspapers, TV channels, radios, online broadcasting organizations are also looking towards social media.
Job Opportunities in Social Media Field
You can divide the duties in this field as two varieties. Among these ‘Promotion’ is the first one and the second one is ‘Monitoring’. Various types of companies are utilizing the services of social media for brand awareness and for brand building. There are so many organizations ready nowadays to do works like generating sales leads, to drive traffic to the client website or blog, to create a community to a brand etc. Respective companies are coming forth to avail the services of social media.
Everyone knows about promotion. The main thing is said to be in monitoring is to know the opinion of internet users about the brand online reputation. In connection to job openings in the entry level, one can get social media executive jobs. To cooperate in planning, to start debate on assigned topics in various channels and to participate in debate, to utilize the respective contents with internal and external communities, to create and to share content, to monitor conversations online, to share the information through review and reports, to examine the trends of social media, to study the relative tools and technologies and to prominently utilize those in the ongoing and future campaigns.
To say, with an experience communications background it is easy to get job in this social media field. In this job, analytic capacity is most important and must be best communicator. If good in English language and communication, there will not be a problem if no degree in mass communication. In this job enjoying and connecting with brand is a key factor. One has to understand from the side of the user and debate is to be taken up on behalf of the brand.