Search Engine Optimization (SEO) is one major role that you have to play for the marketing strategies in so many industries around the nation and globe. It has been reported that around 89% of the customers are trying out their buying process with search engine’s help. Along with that, the organic search helps in driving around 51% of visitors to both the B2B and B2C websites over here. Now, that’s a long number if you think about it a bit more.
In case, the website is not generating loads of traffic, then one reason behind it might be poor SEO. It means the website is finding it hard to come across its foot over online traffic. Just by assuming that the content you have created is on-point, you can try following some of the SEO tips and tactics, which will help in proper execution of the same. You can ask SEO consultant London for help to make you understand these tactics a lot more and better.
Migrating right from HTTP to HTTPS:
Google once stated that websites with HTTPS versus HTTP will receive a smaller ranking boost. Right now, the boost seems to have affected less than around 1% of globalized queries but it might get strong with passing time.
- Just as the letter S in HTTPS states that websites are more secure than the websites with only HTTP, Google further stated that security is always of top priority.
- Whenever the internet users are working and using web, Google might want them to just have one secure connection.
- While migrating straight from HTTP to HTTPS, you should always be sure to focus on 301-redirect. It is used for each one of the HTTP links, to some of the newer HTTPS links.
- After that, you have to submit the current site index to Google for preventing any form of problems, resulting in a sentence stating “page not found.”
Try to Go Responsive or Bust:
It is good to state that responsive web design can well be crafted as one website for so many screens. It means that those days are long history when you have to create separate mobile pages for separate screen sizes and more. With the help of responsive website, you can easily fit all information and all screens on devices under one go.
Moreover, it is not hard to state that the responsive websites are looking way better on the mobile devices and proven to be also quite user-friendly in nature. So, now you know why you have to lean towards this notion.
Speed Up Loading Time:
If the website is taking way too long to load, chances are high that you are missing out on your potential customers, just like that. Research shows that people won’t spend more than 3 to 5 seconds on a search. You have to impress them within that time, so a fast loading page is always required. So, make sure to get these areas covered right now for sure.
You may also like to read: 6 SEO Trends That You Should Watch Out For In 2019