In this age of social media, Instagram is no less than a blessing. It is easily the best way to stay connected with people. It provides you the right exposure, boundless opportunities and easy-to-use interface make it all the more alluring. But there arises a scope of being more popular than others. The easiest standard for this is having a good number of followers.
These followers can be your friends, family, fans or anyone else who likes your content and obviously, who wouldn’t want to boast the ‘M’ letter on your following count? (I am sure you understood what I meant to say! :P) But this is not an easy task and it combines multiple factors that work in synergy to help you increase your followers. After all, only content would not fetch you new faces.
So here’s your go-to guide on how you could easily get more Instagram followers, follow these tips to the T, and I am sure you will emerge with a bigger number of following.
If you are on Instagram and your content is specific, you might want to reach a particular segment of people who will be interested in your content. For this, the best way is to use proper and related hashtags. Nowadays, people simply search for a hashtag and go through the results. If your matter includes those hashtags, then your content could find itself a spot in the results list which is a sure way to bag new followers.
The caption story
In an Instagram post, the actual message of your picture is conveyed through its caption. Often, the effectiveness of caption is undermined, and this results in a weak impression of your posts on your audience. The caption must be such that engages the audience with the post and at the same time helps them to relate to it. A caption could contain a famous quote that best describes your post or an explanation for the same.
Incorporating call-to-action strategy
Instagram as a social media platform, gives multiple options to react to a post. A user can comment his/her views, tag someone for whom your post might be relevant or share with his/her own followers. But to initiate this, you can add a call-to-action statement below your post which would result in some user activity almost instantly. This will help you gain a better reach and increased followers.
Tying up with influencers
Of late, this has become a CAN’T-MISS option for all the business owners to promote their businesses on Instagram. Influencers boast a huge following on Instagram and carry the capability to make your product viral overnight. The audience of the influencers invests a great amount of trust in his/her ideologies which proves to be a great asset for the brands willing to partner.
This is a slightly costly approach but has proven to be greatly effective for businesses around. So, if you are picking on options that can fetch you immediate results, there’s nothing better than this.
It is one of those very few methods where your existing followers help you grab new ones but this time for something in return. Here’s what you have to do – organize a giveaway on your page, either on your own or in partnership with other brands and then hand out a product for free to one lucky participant (or the winner, if it was a competition).
You can list out the rules which all the participants must observe in order to stand a chance to win the prize. One of the conditions can be to follow your page. It will not only ensure your existing followers’ commitment, but also new faces shall join your followers’ squad. Read here how you can organize a giveaway on Instagram that succeeds.
Update your profile
Instagram gives its users ample amounts of tweaks and adjustments that could be tactfully used to develop an impressive profile. Most of the times, people visit a profile but turn around without tapping the follow button, just because it failed to cast an impression. In order to curb this, you need to focus on how you can use the several options in your favour.
First of all, your bio should be clear and concise, secondly, there should be a pattern to your posts that would give a face to your profile and lastly you can use the story highlight feature to give a quick look through your profile to new followers.
Don’t forget to drop in your comments below and tell us about your Instagram journey!