Attracting clients and scoring sales isn’t easy for a roofing contractor. After all, when people decide to invest in roofing, not only are they looking for any roofing company — they’re searching for the best! Any homeowner would want a team of experts they can rely on and trust with their properties’ structural safety.
Therefore, many usually hire service providers they’ve heard about from someone trustworthy. Be it a relative, friend, or someone they believe in, word of mouth is and will always be an excellent source to reach potential clients. But nowadays, you’ll need something more than words — quality roofing SEO services.
After all, word of mouth can’t keep you relevant online, which is crucial in today’s technologically dependent world. So, let’s see how roofing SEO services can make your roofing business succeed.
How Does Roofing SEO Services Help My Business?
Roofing SEO helps you reach out to the clients you want where they’re already at — online. Over 85% of customers use the internet to find service providers nearby, so if you’re looking to reach them, this is where you need to revolve your marketing efforts around.
Implementing the right SEO strategy can help you attract leads ready to become paying customers to your website. It closes 8.5x as many leads as conventional forms of marketing. That means for every client traditional marketing gives you, SEO gives you nearly nine, making this strategy a must!
How to Get Started With SEO as a Roofing Company?
As mentioned earlier, SEO for roofer marketing gives your company many benefits. But it’s crucial to recognize that it’s an ongoing process with various pieces.
Any roofing SEO campaign will include many techniques, ensuring that your website appears at the top of search engine results. And this, in turn, gives you more clicks and conversions.
Here’s how to get started with SEO as a roofing company:
1. Practice Keyword Research for an Optimized Website
Keyword research is vital for any SEO campaign, regardless of the niche. It lets you identify the best keywords to generate valuable leads, connecting you better to your target audience. And there are many keywords to target when in the roofing industry.
Luckily, you can narrow down and optimize your keyword research with digital tools. These give you valuable keyword data, ranging from search volume to cost-per-click (CPC). And while you won’t be bidding on these keywords, it’s handy to know their monetary value. After all, it helps you determine if those keywords are worth your time and effort.
For better insight, here are a few examples of roofing SEO keywords you can use for your campaign:
- “synthetic slate roofing costs”
- “asphalt roofing contractors near me”
These keywords target various intents, making it easier to reach your target audience. Either way, I recommend focusing on roofing SEO keywords targeting every stage of the buying funnel for the best results.
2. Apply On-Page Optimization
After finding the best keywords for your website, apply them via on-page SEO. This refers to the content on your web pages alongside their source codes. Aside from that, it also includes the entire website user experience.
For instance, to offer the best user experience to every visitor of your page, you’d want your website to support all of them. So, that means you should be able to provide the optimal experience to all users regardless of what gadget they’re using. Every user should have the same smooth experience as those on desktops.
In other words, you’d want a mobile-friendly website when marketing your roofing company.
Moreover, you should also ensure you have a fast website. After all, no customer would be patient enough to go through slow-loading pages. Remember, these individuals are looking for roofing service providers on the internet because of two things: convenience and speed!
Without a fast website, you’re risking losing an ample amount of business as 52% of users are less likely to continue engaging with a company with a poorly-functioning site.
Finally, the last factor you need to pay attention to is accessibility. After all, if users can’t crawl your site, it won’t show up in the top search results, making it virtually impossible for users to find your pages.
Overall, with excellent on-page optimization, you’ll have a higher chance of ranking higher in search engine results.
3. Create and Publish Quality Content
With educational and overall quality content capable of doubling a website’s conversation rates, it’s become a core part of all competitive roofing SEO strategies. It also gives you a chance to show your knowledge to the public, eventually encouraging them to convert into paying customers.
By implementing content marketing into your roofing SEO strategy, you can give potential customers a broad range of content, making their purchasing decision easier. For instance, you can create and share concise blog posts answering frequently asked questions about a specific kind of roofing like steel.
You may also share different blog posts about the various kinds of roofing and each one’s pros and cons. Aside from that, you may also write a detailed online guide exploring multiple timelines for different roofing jobs and their estimated costs.
Either way, providing this transparent and accessible information is a foolproof way of attracting customers. Over 70% of users prefer learning about a roofing company through non-promotional posts than paid ads. As a result, you earn more leads and trust without spending a dime!
Finally, quality content also allows you to target keywords beyond your services. This way, your roofing company can reach consumers through different levels of the buying funnel.
Whether users are looking for roofing options or a trusted roofing contractor — your website is bound to stand out!
4. Embrace Link Building
Link building is the last factor of any functional SEO roofing strategy. It shows search engines that your website is trustworthy and is worth suggesting to their users. So, the more links you get from high-authority websites, the more search engines will trust and recommend your site.
Unfortunately, this is where many roofing businesses fall into the trap: black-hat practices. Regardless of your SEO campaign, you’d want to avoid black-hat practices like buying links. Doing so will make your website suspicious and less likely to get recommended by search engines.
Instead, you should focus on creating shareable and valuable content that’s high-quality and 100% original. Publish your posts and share them with influencers within the sector, and you’ll get quality links in no time. These will serve as upvotes, telling search engines you have trustworthy and valuable content for their users.
Remember, quality links are more effective than numerous dead links for search engines.
As you make content for your roofing website, remember to link them to other credible websites providing additional info on related topics. For instance, you may reference a website highlighting a detailed statistic about the number of stucco roofs in a particular city or state.
But ensure that the website you’re linking to is credible, showing your visitors and search engines you trust that site. So beware of linking to sites with unreliable or fake information, damaging your website’s credibility.
If you’re looking to benefit from your digital presence and attract more leads and sales from individuals searching for a roofing contractor online, consider working with a reputable SEO roofing company for the best results. Just make sure they offer top-quality Roofing SEO services for long-term growth and success!